CASE TITLE

“NEW CAMPUS SALON

BUSINESS COMPETING WITH
ESTABLISHED SALONS”
TIME CONTEXT
Presently,in the planning phase for
the new salon business as of
February 19,2024
STATEMENT OF THE PROBLEM

1.How can the new salon effectively

compete with existing ones on campus?
2.How can it attract customers despite
competition from ‘Student Price Promo’
and ‘Service Royale’?
PROPOSED SOLUTIONS
 1. Offer unique services that stand out from competitors.
 2.Ensure a welcoming atmosphere and excellent
customer service.
 3.Implement a loyalty program to reward repeat
customers.
 4.Collaborate with student organizations for cross-
promotion.
 5.Offer student discounts or special packages during
peak times.
PROPOSED SOLUTIONS
 6.Provide convenient booking options, such as
online scheduling.
 7.Host workshops or events related to beauty
and wellness to attract customers.
 8.Seek feedback from customers regularly to
improve services and address any concerns
CONCLUSION AND
RECOMMENDATION
 In conclusion, the new salon should focus on standing
out with unique services, maintaining high quality, and
reaching out to the community through effective
marketing. By always providing great experiences and
listening to what customers want, the salon can do well
against its competition. It’s important to keep checking
how things are going and making changes as needed to
keep customers happy and the business growing.