EASWARI ENGINEERING COLLEGE(AUTONOMOUS)

Ramapuram,Chennai-600089.

SUBJECT NAME : ENTREPRENEURSHIP DEVELOPMENT

SUBJECT CODE: 191MEE817T

TOPIC: MARKET SURVEY AND RESEARCH

Present by :
1. Sarathy Kishore.G(310620114063)
2. Thillai rajan.S(310620114081)
3. Sivasarthy.R(310620114074)
4. Sheshanth.JR(310620114069)
5. Shyam ganesh.KG(310620114070)
Content
 INTRODUCTION
 BACKGROUND
 METHODLOGY
 METHODLOGY STEPS
 DEMOGRAPHICS ANALYSIS
 IMPLICATIONS AND RECOMMENDATIONS
 REFERENCE LINKS
INTRODUCTION

In an ever-evolving marketplace, understanding

consumer needs, preferences, and behaviors is
paramount for businesses seeking to thrive. This
market survey and research endeavor aims to delve
into the dynamics of [industry/niche], offering insights
that will inform strategic decision-making and foster
innovation
 BACKGROUND

Market survey and research provide valuable insights into consumer

behavior, preferences, and trends within specific industries. Conducting
thorough research involves gathering data through methods such as
surveys, focus groups, interviews, and data analysis. This information
helps businesses understand their target audience, competition, and
market dynamics, enabling them to make informed decisions about
product development, marketing strategies, and overall business growth
METHODLOGY

Market surveys and research methodologies are crucial tools for

businesses to gather valuable insights into consumer preferences,
market trends, and competitor analysis. Below, we outline a
comprehensive guide comprising various stages and methods
involved in conducting effective market surveys and research.
METHODLOGY STEPS

Define Objectives

Target Audience Identification

Survey Design

Sampling Technique

Data Collection

Data Analysis
DEMOGRAPHICS ANALYSIS

Define Your Objectives: Clearly outline what you aim to achieve with
your market survey and demographic analysis. This could include
understanding customer preferences, identifying target demographics,
assessing market demand, etc.
Identify Target Audience: Determine who your target audience is. This
could be based on factors such as age, gender, location, income level,
occupation, interests, etc.
Design the Survey: Create a survey instrument that will help you collect relevant
data. Ensure that your questions are clear, concise, and unbiased. You can use a mix
of multiple-choice questions, open-ended questions, rating scales, etc.
Select Survey Method: Decide how you'll administer your survey. Options include
online surveys, telephone surveys, face-to-face interviews, mail surveys, etc. Choose
a method that best suits your target audience and budget.
Data Collection: Administer your survey to your target audience. Make sure to
gather enough responses to ensure your data is statistically significant. Consider
offering incentives to encourage participation.
IMPLICATIONS AND RECOMMENDATIONS

Identifying Market Trends and Opportunities:

• Implication: Market surveys help in understanding current trends, customer preferences, and
emerging opportunities.
• Recommendation: Regularly conduct surveys to stay updated on market dynamics and
identify new avenues for growth.

Understanding Customer Needs and Preferences:

• Implication: Research provides insights into customer needs, pain points, and preferences.
• Recommendation: Use survey results to tailor products, services, and marketing strategies
to better meet customer demands.

Competitive Analysis:
• Implication: Research helps in analyzing competitors' strengths, weaknesses, and strategies.
• Recommendation: Utilize competitive intelligence to differentiate your offerings and stay
ahead in the market.
REFERENCE LINKS
McQuarrie, Edward (2005). The market research toolbox: a concise guide for beginners
(2nd ed.). SAGE. ISBN 978-1-4129-1319-5. Archived from the original on 2022-08-28.
Retrieved 2020-11-16
 "When Data Science and Traditional Market Research Collide". MarketCast. 2020-11-
24. Archived from the original on 2021-12-04. Retrieved 2022-08-28.

 "Market Research END-TO-END Benefits". September 6, 2014. Archived from the

original on August 21, 2021. Retrieved July 23, 2020. Because Market Research is a
subset of Marketing Research, it is easy to see why the two terms are often
confused.