CHIẾN LƯỢC PHÁT

TRIỂN TAI NGHE CHỤP

TRÊN THỊ TRƯỜNG
CÁC BƯỚC PHÁT TRIỂN SẢN PHẨM
Concept Phát Triển
development Chiến Lược
and testing Marketing

Tạo Ý
Tưởng Sàng Lọc
Ý Tưởng

Phân Tích
Kinh Doanh
Phát Triển
Sản Phẩm

Tesmarketin
g Thương Mại Hóa
Idea Generation
 IDEA GENERATION

Bước 1: Lên ý tưởng Brainstorming Sessions

Extensive market research and A cross-functional team collaborated

analysis were conducted to identify to generate innovative ideas that
consumer needs, trends, and would set the AKG Y500 apart from
competitive landscapes. other headphones in the market.

Bước 2: Lọc ý tuong Inspiration & Creativity

We gathered insights from focus We drew inspiration from various

groups and user surveys to understand sources, including music, fashion, and
customer preferences and pain points technology, to fuel our creative
in existing headphone designs. process.
Idea Screening
1 Feasibility Evaluation
Each idea was evaluated based on technical feasibility, market fit, and alignment
with the brand's values and objectives.

2 Cost-Benefit Analysis
We conducted thorough cost-benefit analyses to identify ideas with the highest
potential for return on investment.

3 Prototype Development
Selected ideas were transformed into prototypes to test functionality, comfort, and aesthetics.
Concept Development and Testing

1 Idea Refinement

The most promising concepts were refined based on user feedback, incorporating
suggestions and addressing concerns.

2 User Testing

Prototype models were tested by a diverse group of users in real-world scenarios,

gathering insights to refine the concept further.

3 Feature Prioritization

Key features were identified and prioritized based on user preferences and market
demand.
Marketing Strategy Development
Target Audience
Analysis
A detailed analysis of the
target audience allowed us to
tailor marketing efforts and
messages to effectively reach
potential customers.
Brand Positioning
We crafted a strong brand
positioning strategy,
highlighting the unique
features of the AKG Y500
headphones to stand out in the
crowded market.
Multi-Channel
Campaign
A comprehensive marketing
campaign was developed,
utilizing various channels
such as social media, online
advertisements, and strategic
partnerships.
Business Analysis
1 Financial Evaluation

A detailed financial analysis, including cost projections, revenue forecasts, and

profit margins, was conducted to assess the product's viability.

2 Competitor Analysis

We analyzed competitor offerings, pricing strategies, and market share to identify

opportunities and refine our value proposition.

3 Risk Assessment

Potential risks and challenges, such as market saturation and changing consumer
preferences, were analyzed to develop contingency plans.
Product Development
1 Engineering & 2 Quality Assurance
Design
Our team of engineers
and designers worked
closely to bring the
AKG Y500
headphones to life,
focusing on superior
sound quality, comfort,
and durability.
3 Iterative
Refinement
Rigorous testing Continuous iteration
procedures ensured and refinement based
that the AKG Y500 on user feedback and
headphones met the technological
highest industry advancements led to
standards and the creation of a truly
delivered an remarkable product.
exceptional user
experience.
Test Marketing
1 Targeted Placement

We strategically selected key markets and target demographics to conduct test

marketing and gauge consumer response.

2 Performance Evaluation

Test marketing results provided valuable insights into product demand, pricing
optimization, and potential areas for improvement.

3 Refinement & Optimization

Feedback from test marketing allowed us to refine the product positioning,

marketing messaging, and address any concerns raised by consumers.
Commercial Launch
Packaging & Branding
Eye-catching packaging
design and consistent
branding were developed to
create a strong visual identity
that resonated with our target
market.
Launch Event
A memorable launch event
was organized to generate
buzz and create awareness
among industry influencers,
media, and potential
customers.
Sales and Distribution
Strategic partnerships with
prominent retailers and an
online distribution strategy
ensured widespread
availability of the AKG Y500
headphones.