Republic of the Philippines

Department of Education
REGION XII
DIVISION OF GENERAL SANTOS CITY

English 8
“Using Propaganda
Techniques”
Objectives:
At the end of the lesson, the learners
will be able to:
a. identify the different propaganda
techniques;
b. evaluate the words and expressions
as tools used in propaganda
techniques;
Objectives:
c. demonstrate the importance of
understanding the intentions of
words used in a propaganda;
d. examine a propaganda in terms
of techniques and intention of
words used.
Pass it on! (ball)
A ball will be given to the class, and they will
be passing the ball while the music is playing.
When the music stops, the one who is holding
the ball will read the sentence and answer if it
is biased or unbiased.
Pass it on! (ball)

Women are not as intelligent as men.

Biased
Pass it on! (ball)

The earth orbits the sun.

Unbiased
Pass it on! (ball)

People of color are more violent than

white people.
Biased
Pass it on! (ball)

Badminton is the best sports in the

world.
Biased
Pass it on! (ball)

Humans have their strength and

weaknesses.
Unbiased
Guess What?
Mechanics:
• Tagline will be shown on the screen.
• When the students hear the word “start", they will start
brainstorming for five (5) seconds the name of the television
commercial based on the "tagline".
• Then upon hearing the word “go” one (1) representative of
their group will write the answer on the board.
• The first group to write the correct answer on the board will
be given one (1) point.
• The highest pointed will bedeclared as winner.
Guess What?

"We find ways"

Answer: BDO
Guess What?

"The Milkiest Ever"

Answer: Nescafe
Guess What?

"Batang May Laban"

Answer: Bonakid
Guess What?

"Para sa Malinis at
Bangong Tumatagal"
Answer: Surf Fabcon
Guess What?

"Better Stain Removal in

One Wash"
Answer: Ariel
Activity: Comic Analysis
Questions:
1. Did the saleslady successfully convince the
customer to buy the product?
2. What words or phrases were used by the
saleslady to convince the customer?
3. If you were the customer, which particular
words used by the seller in the comic strip do you
think would convince you the most?
4. Do you think that the techniques/words used
here are effective? Why or why not?
What is Propaganda?
It is a form of communication that is aimed at
influencing the attitudes, perspectives and
emotions of people or communities toward some
cause or position by presenting only one side of an
argument. It is usually repeated and presented
over a wide variety of media in order to attract the
interests of a greater majority.
Types of Propaganda Techniques
There are a number of ways
and/or techniques on how to
persuade people to buy products,
accept ideas, and avail services.
1. Card Stacking
This is a technique that shows
the product’s best features, tells
half-truths, and omits its
potential problems.
1. Card Stacking
In this picture, the facts about the product
are selected and presented, which most
effectively strengthen and support the
claims of the product endorser.

The propaganda uses card stacking

technique because the milk in the poster
claims to have no trans-fat but it hides the
truth of the possible negative side effects of
their product.
2. Name-calling
This is the use of names that may evoke
fear or hatred among the viewers. The
name-calling technique links a person or
idea, to a negative symbol. The most
obvious type of name-calling involves bad
names such as racist, dictator, terrorist,
rebel, protester, idiot, liar and monster.
2. Name-calling
The picture shows a person
holding a placard stating
derogatory words such as
racistand spineless complicit
pigs.
The propaganda uses name-
calling because the use of the
above-mentioned words
creates a negative image to the
person or organization.
As a student, why is it significant
for you to be aware of the
different propaganda techniques
like card stacking and name-
calling?
Activity: Video Interpretation
Activity: Video Interpretation
1.What propaganda technique is presented
in the commercial?
2.What do you think is the purpose of the
video that you have watched?
Did the commercial persuade/encourage
you to buy or patronize their product?
Identify whether the following statements
are card stacking or name-calling.
1.“Candidate X is nothing more than a corrupt politician
who is only interested in lining their own pockets at the
expense of hardworking taxpayers.”
2.“Opponent Z is a shameless opportunist who will say
anything to get elected, without any regard for the truth
or the needs of the people they claim to represent. I am
nothing like him!”
3."Introducing the revolutionary product, SuperClean All-
Purpose Cleaner! Unlike other cleaners on the market,
SuperClean is packed with powerful ingredients that
effortlessly remove even the toughest stains. Our
product is proven to outperform competitor brands in
independent lab tests, leaving your surfaces sparkling
clean.”

4.“Don't be fooled by Big Bank X’s fancy advertisements

and empty promises. They're nothing more than greedy
corporate sharks who will do anything to take advantage
of you.”
5."Indulge in the irresistible taste of Delightful Delights
Chocolate! Our exquisite chocolates are made from the
finest, hand-selected cocoa beans sourced from exotic
locations around the world. Each velvety piece is crafted
with precision and care by our master chocolatiers,
ensuring a heavenly experience with every bite.Treat
yourself to the unparalleled decadence of our chocolates
and savor the moments of pure bliss they bring."
 DEVELOPMENT TEAM

Writer: JOYCE MAE A. MADAS

Content Editor:
LR Evaluator:
LR Illustrator:

Executive Management:

Sally A. Palomo
EPS-English

Aileen A. Jamero
EPS-LRMS

Juliet F. Lastimosa
Chief, Curriculum Implementation Division

Carlos G. Susarno, Ph.D., CESE

Assistant Schools Division Superintendent

Isagani S. Dela Cruz, CESO V

Schools Division Superintendent