The Logo

Quiz
The Prelims
Rules & Regulations The Logo
Quiz
o Please write your details on your answer sheets clearly
o There are a total of 25 questions, including 7 tie-breaker
questions. The tie-breakers are marked with ***.
o There are no negative marks for wrong answers
o Make sure your answer corresponds to the correct
question number
o Each question will be on the screen for 30 seconds
o Top 6 teams qualify for the next round

NO GOOGLING.
The Logo
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Prelims: Answers
Q1. The Logo
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A1. The Logo
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The 2010 Commonwealth Games, Delhi.
Q2. The Logo
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A2. The Logo
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Marlboro.
(P.S: Smoking kills, not endorsed by QC)
Q3. *** The Logo
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A3.*** The Logo
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Wayne Enterprises.
Q4. The Logo
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A4. The Logo
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Looney Tunes.
Q5. The Logo
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A5. The Logo
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Pierre Cardin.
Q6.*** The Logo
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A6.*** The Logo
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Asian Cinemas.
Remember life before S2 Movie Hall? :P
Q7. The Logo
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This is the old logo for which company?
A7. The Logo
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Volkswagen.
Q8. The Logo
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A8. The Logo
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Shivsena.
Q9. The Logo
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This is the first logo of which company?
(Name covered with red)
A9. The Logo
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Nokia.
Q10.*** The Logo
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The Logo below is a fragment to a bigger logo of X.
Id X.
A10.*** The Logo
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National Institute of Technology, Warangal
Q11. The Logo
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A11. The Logo
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Zynga.
Q12. The Logo
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A12. The Logo
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Tomorrowland.
Q13. The Logo
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A13. The Logo
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Ikea.
Q14. The Logo
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This is the first logo of ______________.
A14. The Logo
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Playboy.
Q15.*** The Logo
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A15.*** The Logo
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Los Pollos Hermanos.
Q16. The Logo
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‘X’ is a company whose co-founder is known to create a slogan
‘Abki baar Modi sarkar’. Colour of X’s logo is closely related
with its name, this is the relationship between taste and colour of
the food item associated with it. The logo also has the name ‘X’
written in white colour.

Id X.
A16. The Logo
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Spicejet.
Q17. The Logo
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The founder of this brand and his brother set up a factory in
Santiago de Cuba in 1862. There were a large number of bats
living under the roof of the factory, and hence decided to show
the bats on the brand’s logo.
Moreover, fruit bats (leaf-nosed bats) are a symbol of good luck
in Cuba.

Which brand is being talked about?

A17. The Logo
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Bacardi.
Q18. The Logo
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X is a multinational and one of the biggest European retailers
headquartered in France.
The company’s logo which symbolises the on-going expansion
of the company, comprises of 2 opposite arrows. It features the
colors of France. In addition, the logo also incorporates the first
letter of the company’s name; ie: the letter ‘C’ in the negative
space between two arrows.

Id X.
A18. The Logo
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Carrefour.
Q19.*** The Logo
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The name X borrows from the Latin word “videre” which means
to look or perceive, which is apt given what X does.
The X logo features a stylized spiral eye which also resembles
the letter ‘e’. It has been suggested that the logo probably makes
a reference to Horus, the Egyptian solar god who rules with two
eyes.

ID X.
A19. The Logo
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Nvidia.
Q20. The Logo
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The ‘X’ symbol started simply as something singer Anthony
Kiedis once scrawled on a piece of paper, and is often referred to
as the "Star of Affinity" or the "Star of Infinity." Kiedis,
however, has a much more endearing nickname for the eight-
pronged asterisk: the "Angel’s Arsehole."

ID X.
A20. The Logo
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Red Hot Chilli Peppers.
Q21.*** The Logo
Quiz
X is pure rice grain beverage Y available in Chocolate, Green
Apple, Lemon, Lemongrass & Ginger, Orange, Raspberry in
addition to Pure. X is globally famous as sipping spirit.
Also, X is a popular song with music by Burt Bacharach and lyrics
by Hal David, one of the first compositions by that duo. The
biggest hit version of the song was recorded by Perry Como in
December 1957, and became a hit in early 1958. His recording was
produced by Joe Reisman.
ID X through its Logo and name the beverage Y.

(Logo on next slide)

Q21.*** The Logo
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A21.*** The Logo
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X: Magic Moments.
Y: Vodka
Q22.*** The Logo
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Designed by Milton Glaser for the New York State Department of
Commerce, X is a classic mark that has fronted T-shirts and bumper
stickers since 1977. The “X” logo design is so ubiquitous that many
believe it resides squarely in the public domain but that is not the
case.
Today, the New York State Empire State Development (ESD), New
York’s chief economic development agency, holds the trademark to
the “X” logo, and licenses its use. According to a 2011 British
Telegraph newspaper article, official merchandise, such as t-shirts
and mugs emblazoned with Glaser’s design, generates more than
$30 million a year, and the ESD receives a significant portion of the
profits.
ID X.
A21. The Logo
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I ❤ NY
Q23. The Logo
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The Indian Badminton League (now,

renamed to Premier Badminton
League), in its 1st season (2013)
unveiled this logo.

The part of the logo covered in blue is

that of a historical Indian monument
which represents the ‘I’ in the IBL
logo.
ID the monument.
A23. The Logo
Quiz
The Qutub Minar.
Q24. The Logo
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X is an Indian company based in New Delhi.
X faced flak for Y’s statement, due to which X terminated Y as its
brand ambassador in February 2016. X’s old logo was simple and
had combination of blue and red, though its new logo is in
vermillion (shade of red).
Id X and Y.
A24. The Logo
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X: Snapdeal Y: Aamir Khan
Q25. The Logo
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In 1925, a Swedish dairy technologist, established a private limited
Dairy company X in India. The rapid expansion of the business
followed by the establishment of branches in Aligarh, Darjeeling,
Calcutta, Shimla and later in Delhi.
The milkshake is only served in bottles (retro bottles) – Customers
are encouraged to take the bottle home and use it whatever way they
want to. The bottle design is radiant and changes with upcoming
event whether its Holi, Valentines Day, Diwali, etc. In addition, this
is their contribution to the environment as a glass is environment-
friendly, unlike all the other plastic glasses that companies use which
poses a serious threat to the environment.

ID X. (Logo on next slide)

Q25. The Logo
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A25. The Logo
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Keventers.
The Logo
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Round 2: Adverts
Rules & Regulations The Logo
Quiz
o Simply Id the brand from the advertisement.
o There are 15 questions, carrying 10 points each.
Sample Question The Logo
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Sample Question The Logo
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Answer: Kitkat.
The Logo
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Here it goes…
Q1. The Logo
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Q2. The Logo
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Q3. The Logo
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Q4. The Logo
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Q5. The Logo
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Q6. The Logo
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Q7. The Logo
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Q8. The Logo
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Q9. The Logo
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Q10. The Logo
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Q11. The Logo
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Q12. The Logo
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Q13. The Logo
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Q14. The Logo
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Q15. The Logo
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The Logo
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Round 2: Adverts
Answers
Q1. The Logo
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A1. The Logo
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Samsung Galaxy Note 3.
Q2. The Logo
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A2. The Logo
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Pornhub.
A3. The Logo
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Ford.
Q3. The Logo
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Q4. The Logo
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A4. The Logo
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Nike Run.
Q5. The Logo
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A5. The Logo
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NIVEA Night.
Q6. The Logo
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A6. The Logo
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Heinz.
Q7. The Logo
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A7. The Logo
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Vodafone farmer’s club.
Q8. The Logo
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A8. The Logo
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Tide.
Q9. The Logo
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A9. The Logo
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Durex.
Q10. The Logo
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A10. The Logo
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Absolut Nights.
Q11. The Logo
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A11. The Logo
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Doritos.
Q12. The Logo
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A12. The Logo
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Tic Tac
Q13. The Logo
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A13. The Logo
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Parachute.
Q14. The Logo
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A14. The Logo
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Shell.
Q15. The Logo
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A15. The Logo
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Penguin Publications
The Logo
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Round 3: Gamble
Rules:
● There will be a total of two rounds ie. one question per round. Teams can
either choose to play the question or skip it entirely.
● Teams must put up a minimum bet of 10 points to play the question or
they can go all in (ie. Put all their points on stake). Also the points must
be put in multiples of 10.
● If the question is answered correctly, the team is awarded double the
points they put on stake. In case the question is answered incorrectly, all
the points that they have bet will be lost.
● In case any team decides to go all in and they get the question right, they
will be awarded double of the points they had and + 20 for that leap of
faith.
1 2 3 4

5 6 7 8

9 10 11 12

EXIT
Q.1
In 2016, the Harmonized Chequered Emblem replaced the previously chosen
logo of a sporting event, which is to be held in the future. The previous logo
was thrown out due to a plagiarism claim. The old logo of the event, as well
as the logo from which it was allegedly plagiarised is given below. Identify
the event.
 RETURN
A.1 Tokyo 2020 Olympics
The new logo, “Harmonized Chequered Emblem” looks something like this
Q.2
The X company has mentioned that the combination of elegance and
technology are reflected in the oval frame, which is dotted with 60 small
pearls and the stylized initials of Y.

While the red color in the X’s logo embodies passion, energy and excitement,
the black color stands for courage and excellence of the company’s products.
The white color, on the other hand, represents nobility, elegance and purity.

ID X and Y (no part points)

 RETURN
A.2 X:Bugatti Y:Ettore Bugatti
Q.3
X’s logo was inspired by a 19th century painting by Alfred de Dreux called
“Hitched carriage, waiting groom.”

It shows a man waiting in front of a horse and its carriage. It refers to the
company’s history making horse saddlery. Also, it alludes to X’ expansion to
fine clothing and leather accessories in addition to equestrian gear. The
company’s market cap is over $50 billion and it’s the world’s #44 most
valuable brand.

ID the company X.
 RETURN
A.3 X: Hermes
Q.4
X’s logo from the 1950’s nicknamed ‘The Meatball’ was simplified by designers Richard
Danne and Bruce Blackburn into ‘The Worm’.

Danne said, “The meatball was complicated, hard to reproduce, and laden with “Buck
Rogers” imagery. Clearly it was born out of the classic Airman Syndrome where hype and
fantasy dominated over logic and reality. Our logotype (The Worm) was quite the
opposite: it was clean, progressive, could be read from a mile away, and was easy to use
in all mediums.”

However, in 1992, The Worm was replaced as The Meatball was brought back as X’s logo
- to which Danne reacted, “The only vindication for Bruce and I, is that designers and
journalists around the world continue to campaign and keep our program alive. And the
logo is still out there…floating. If nothing else, it’s a feel good thing. ”

ID X
 RETURN
A.4 X:NASA

The The meatball

worm
Q.5
The International Time Recording Company (ITR) began as the Bundy
Manufacturing Company in Auburn, New York. ITR's main product line were
mechanical time recorders invented and patented by Willard L. Bundy in
1888.

ITR was later merged into the Computing-Tabulating-Recording

Company(CTR) which became the forerunner of X — in 1911. CTR was
renamed to X in 1924.

X is extremely popular today serving around 170 countries and generating a

revenue of around 180 billion dollars.(Image on the next slide)
 RETURN
A.5 X: IBM
Q.6
The modern day X was formed by union of these four companies in 1932:

X, DKW, Horch, Wanderer.

ID X.
 RETURN
A.6 X: Audi
Q.7
“I don’t think it was meant to be an eye, it just happens to look like one. The
eye alone doesn’t make sense. You don’t just see, you also hear television…
the interlocking of the curves and the space between them, it’s about getting
information and transmitting it – that’s what a news channel does, isn’t it?”
says Prof. Vikas Satwalekar of National Institute of Design, Ahmedabad (the
birthplace of the logo)

What logo is he describing here?

 RETURN
A.7 Doordarshan
Q.8
ID this logo. Use the information below:

● The brand was discontinued in June

2012.
● It was marketed by Microsoft
● The product line included Portable
Media Players, Music playing
softwares, etc.
● It also provided the in-flight music
streaming services for United Airlines
from 2010.
 RETURN
A.8 Zune
Q.9
This logo is associated with a sportstar
and his brands of apparel. The logo has
been designed seeking inspiration from
the person’s nickname.

Who is the person and what is his

nickname?
 RETURN
A.9
Rafael Nadal; Raging Bull (NOT Rafa or King of Clay)
Q.10
In January 2017, this company released a new logo, which
was a result of their open source design project which
included crowdsourcing of ideas and subsequent voting from
the public on how they should rebrand themselves. The new
logo came out to be a very smart way of writing the
company name itself, where the letters “i” and “L”, which
are a part of the company name, have been written in such a
way that they look like internet elements.

The image shows the letters “i” and “L” as written in the
logo.
 RETURN
A.10 Mozilla Corporation.
Q.11
In 1991, facing many false rumours, this company removed the curls from the
man’s face in the moon. Later, they also removed the moon design itself. These
rumours included that the company president told a talk show they donated many
portions of their profits to the Church of Satan. In 2007, they won a $19m
lawsuit against rivals Amway for linking them to Satanism. The Church of Satan
also denied being supported by the company.

It was accused that the curls show the antichrist number 666 and the devil’s two
horns.

(Controversial Logo shown in next slide)

ID the company.
 RETURN
A.11 P&G (Procter & Gamble)
Q.12
In 2014, X found a way to get people excited about Earth Day by collaborating
on a creative project called Y

By gathering photos that people posted of their environment using #Y on social

media, X created a mosaic of the entire world. The result is pretty incredible:

ID X and Y.
(no part points)
 RETURN
A.12 X- NASA Y- Global Selfie
 (of this round)
Now for the Final Round!
 The Logo
Quiz

The Last One

The Logo
Quiz
 The Logo
Rules: Quiz

o Pick a category
o You have only one shot at this round
o Correct answer = +20
o No negatives / no pounce / no bounce
o Don’t be evil, don’t Google
 The Logo
Categories Quiz

The Other
Tech Talk Kaafi Indian
Kind of War

May-may you Good ‘ol

Fan Theories
get this right Tharak
The Logo
Quiz
Q1. The Logo
Quiz was held
A contest to design the new logo for a company
in 2012 lasting two months, which was open to the public
and over 2,500 entries were received from 1,500
participants.
The winning entry, “The Punch”, designed by an
American artist was revealed during the India v/s Pakistan
match during the 2012 Asia Cup. The winner, Eric Atkins,
was awarded with a Macbook Pro.
Which company is being talked about here?
The Logo
Quiz
 The Logo
Micromax Quiz

Winning Logo

Current, redesigned
version
The Logo
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Q2. The Logo
Towards the end of 2017, X launched a
set of innovative billboard ads with Quiz
pop-culture and youth-centric
references to boost their food business.
One of the ads was this - which
received backlash for being offensive.
The writer of this series of ads
collaborated with AIB and is also the
creator of Minimal Bollywood Posters
(on Facebook).

ID X and the writer (No part points)

The Logo
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 The Logo
X: Zomato Quiz
by Akshar Pathak (Art Director, Zomato)
The Logo
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Q3. The Logo
Quiz
A Chinese clothing brand X, founded in 2009, is suing Apple for
Apple’s Y logo. (Y is an Apple essential)
Y’s logo was changed in August 2017 and now looks strikingly
similar to X’s logo, over which X claims trademark.

X’s logo is claimed to have been inspired by the Sex Pistols’ cult
classic - Anarchy in the UK and the triangle in the logo signifies
skeleton bones that symbolize power over death.

The only major difference is that Y’s logo has round ends while
X’s logo’s ends are sharp rectangles.

Name X and Y (no part points)

The Logo
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 The Logo
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X: Kon Y: The App

Store
Let the trademark war begin!
The Logo
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Q4. The Logo
This picture of 11 mo. old Sammy
Griner became a viral meme Quiz
across social media and came to
be known as the “Success Kid”
meme boy.
Formed after a merger between
Telewest and NTL, X is a British
television and broadband internet
services provider company. X
used the Success Kid meme in
their marketing campaign in 2012
which was a major hit.
ID X
The Logo
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 The Logo
X: Virgin Quiz
Media
The Logo
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Q5. The Logo
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X’s iconic and enduring mascot, Y, was created by X’s art director Arthur ‘Art’
Paul, adopted as the official logo and has appeared ever since.
A running joke in X’s publication involves hiding the logo somewhere in the
cover art or a photograph. X’s founder said that the Y was chosen for its
"humorous sexual connotation", and because the image was "frisky and
playful".

X started the program Z which is named so based on a pun/play on the mascot

Y. Z is a fusion of music bands and fashion brands coming together to create t-
shirts with a unique spin on Y and the sale proceeds from Z go to charity.
Notable features in Z include Daft Punk, The Killers, MGMT among others.

ID X, Y and Z. No part points

The Logo
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 The Logo
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X: Playboy
Y: The Rabbit
Z: Rock the
Rabbit
The Logo
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Q6. The Logo
Designed by Michael Beirut and Quiz
Jesse Reed, some reckoned this logo
looked like a hospital sign,
many believed that its big red arrow
symbolizes a shift to the right and
also points the way forward,
and many disliked the simple design
on the grounds that it just looked
amateurish.
ID this (in)famous logo.
The Logo
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 The Logo
Hillary Clinton’s Quiz
Presidential campaign
logo
The Logo
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