Joyce Clyde

Hall
Creator and Founder of
Hallmark

By Ruby Cantrill
Joyce’s Upbringing

• Joyce Clyde Hall was born on August 29, 1891, in the small farm town
of David City, Nebraska.
• He was the third and youngest of three brothers. Joyce Hall's father
died while he was a child.
• Their mother raised Hall and his siblings, older brothers Rollie and
William, and younger sister Marie.
• Hall started working at the age of eight. His entrepreneurial talent
was already apparent a year later.
• He began selling cosmetics and soap door-to-door for the California
Perfume Company, which subsequently became Avon Products, Inc.
When he was nine years old. The family relocated to Norfolk,
Nebraska, when Hall was ten years old, where Rollie and William had
established a book and stationery store.
 Entrepreneurial
Characteristics
From the documents about Hall's
personality, Hall was very resilient and
extremely determined. He didn’t want to
fail, he had a clear vision, and when times
were tough, he persevered and succeeded.
Start of Business
• In 1905, a Chicago salesman paid a visit to hallmark and persuaded Hall that selling
postcards could be profitable.
• They co-founded the Norfolk Post Card Company, which imported international
postcards and sold them to local retailers.
• The company failed to thrive, and Hall walked out of high school in 1910, moving
to Kansas City, Missouri, with a bag of clothes and two shoeboxes of postcards.
• He started selling the cards to pharmacies, bookstores, and gift shops.
• In 1911, Hall's younger brother, Rollie, joined him and the two launched a small
book, card, and gift shop in downtown Kansas City, purchasing things designed and
manufactured elsewhere and selling them wholesale.
• After a fire destroyed the Hall brothers' shop in 1915, they promptly relocated to a
new location and began over.
• After the fire, one of the first creative designs they made was a card with a sketch
of a rope with a knot at the end. The inscription said, "When you arrive at the end
of your rope, tie a knot and hang on,".
Hallmark
• Joyce Hall’s business, Hallmark, started off just selling cosmetics
and soap door-to-door, and later increased to a global business
selling greeting cards for every occasion, Christmas ornaments,
gift wrap, refined jewellery, home décor and even video
greeting cards/telegrams, and this isn’t even the full list! They
have 3 tv channels, over 100 Hallmark-branded movies, and
even own Crayola
Facts about the
hallmark business
• Founded in 1910 by teenage entrepreneur
J.C. Hall and remains a private company with
family members on the board of directors
today.
• Hallmark’s businesses employ approximately
27,000 worldwide and generate revenues of
approximately $3.5 billion.
• Hallmark was originally named Hall Brothers
• Hallmark is the oldest and biggest
manufacturer of greeting cards in the United
States
• The business is a privately owned
company, meaning that you cannot buy or
hold shares in the company
My New Idea for Hallmark
• This is a direct quote is from the hallmark website. “While there
are many ways to experience Hallmark, the experiences that
matter most to the company are the ones our customers are able
to share with their friends and loved ones.”
• with this statement in mind, I have decided that hallmark should
start a wholesome, family-friendly restaurant chain.
• They could sell old-fashioned, home-made style foods.
• Such as apple pie and ice cream, a roast dinner, hearty soups and
stews, mashed potatoes, home-baked bread, and macaroni
cheese. Simple but filling foods that almost everyone enjoys
Why will my idea work?
• The Hallmark brand is quite recognisable, hallmark says that
they are there to celebrate every occasion, they can go and
celebrate birthdays, holidays, and special events as a family, and
people are more likely to buy from a brand that they trust, such
as hallmark. if it does well, then they could expand the chain
globally, bring in a lot of revenue and further spread the
hallmark name. Their brand awareness would increase, helping
the brand to achieve its mission statement - We strive each day
to help those experiences – and those connections – come to
life.
What could stop my idea from
working?
• The things that could stop my idea from working are, if the
restaurant fails, then it could make Hallmark lose a lot of money and
possibly customers.
• Restaurants are already a saturated market, meaning high
competition.
• With the high cost of living now and not a lot of people having a
large disposable income to spend at a restaurant, means that they
could easily fail.
• Because of the cost of groceries and real-estate prices, they would
have to set higher prices to be able to afford to run the restaurant.
 Bibliography
• Joyce C. Hall (no date) Reference for Business. Available at:
https://www.referenceforbusiness.com/businesses/G-L/Hall-Joyce-C.html
(Accessed: November 2, 2022).
• https://www.britannica.com/biography/Joyce-C-Hall
• About Hallmark | Hallmark Corporate Information. (2022, September 22).
Hallmark Corporate.
https://corporate.hallmark.com/about/hallmark-cards-company/
• Hallmark Cards Facts for Kids. (n.d.). Retrieved November 3, 2022, from
https://kids.kiddle.co/Hallmark_Cards