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    Mihika Bendarkar
    KFC faced a major chicken shortage crisis in 2018 that impacted hundreds of stores. Chickens arriving at warehouses got sick and died, limiting menus and closing some stores. Customers were disappointed and complained on social media. KFC's revenue declined. However, KFC responded quickly with humor on social media and a tracking website, accepting responsibility. While salaries were initially affected, KFC's timely response helped improve its image and avoid further damage. The crisis demonstrated the importance of recognizing problems and reacting rapidly using effective communication strategies.

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    Presentation 1

    Uploaded by

    Mihika Bendarkar
    12 views9 pages
    KFC faced a major chicken shortage crisis in 2018 that impacted hundreds of stores. Chickens arriving at warehouses got sick and died, limiting menus and closing some stores. Customers were disappointed and complained on social media. KFC's revenue declined. However, KFC responded quickly with humor on social media and a tracking website, accepting responsibility. While salaries were initially affected, KFC's timely response helped improve its image and avoid further damage. The crisis demonstrated the importance of recognizing problems and reacting rapidly using effective communication strategies.

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    KFC faced a major chicken shortage crisis in 2018 that impacted hundreds of stores. Chickens arriving at warehouses got sick and died, limiting menus and closing some stores. Customers were disappointed and complained on social media. KFC's revenue declined. However, KFC responded quickly with humor on social media and a tracking website, accepting responsibility. While salaries were initially affected, KFC's timely response helped improve its image and avoid further damage. The crisis demonstrated the importance of recognizing problems and reacting rapidly using effective communication strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    12 views9 pages

    Presentation 1

    Uploaded by

    Mihika Bendarkar
    KFC faced a major chicken shortage crisis in 2018 that impacted hundreds of stores. Chickens arriving at warehouses got sick and died, limiting menus and closing some stores. Customers were disappointed and complained on social media. KFC's revenue declined. However, KFC responded quickly with humor on social media and a tracking website, accepting responsibility. While salaries were initially affected, KFC's timely response helped improve its image and avoid further damage. The crisis demonstrated the importance of recognizing problems and reacting rapidly using effective communication strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    The Great Chicken Crisis

    Kentucky Fried Chicken -KFC

    Founded in 1930 by Colonel


    Harland Sanders
    Headquartered in Kentucky ,
    Louisville
    World's second largest Fast
    food chain
    A subsidiary of Yum Brands
    Revenue of $27.9 billion
    (2020)
    We're out of chicken !

    Chickens arrive
    Chickens cross Chickens face
    at the
    the road major traffic
    warehouse

    The stores do Unable to reach


    Many of them
    not receive around 500 KFC
    get ill and die
    chicken stores
    Impact of the crisis
     Limited menus and closure
    of stores
     Disappointed customers
     Huge trolling on social
    media
     Decline in the overall
    revenue
     Salaries of the emplyees
    affected
    The Apology ..

    The FCK The tracking


    Advertisment website

    Timely
    Acceptance
    response

    Use of
    Humour
    The Outcome !
    A Lesson to KFC –
    remaining true to the
    brand voice
    A bucket full of
    Goodwill
    Avoidance of internal
    divisions
    Subsequent praise in the
    PR industry
    Why is it a perfect example..

    Recognizing crises situation


    Rapid response
    Use of social media
    Recovering image
    Quick thinking, developing strategies,
    identifying the affected parties
    Group 9
    Ishaan – 3
    Mihika – 5
    Utsav – 8
    Atharv –23
    Kevin - 31
    Mehul – 32 Thank you !

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