Swiggy

User Onboarding Experience

Redefined

Sudheer Gurram
 About Swiggy
Swiggy is an online food ordering and delivery platform

10Cr+ 4.4 77
Downloads Rating Reviews
L

Major Competitors
 Problem Statement
Analyze and improve the onboarding journey of Swiggy
 Current Onboarding Flow

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Makes Sense

How about we do the authentication after Add to Cart stage?

 Current Onboarding Flow

Makes sense to ask location permission since nearby restaurants have to be fetched
Great to see that adding Address is not Mandatory at this point.
 Current Onboarding Flow

Better to ask for Notification Permissions after placing the first order
Reduces burden on the onboarding flow and also improves conversion
Current Onboarding Flow

The Final Destination

The Sooner, The Better
 Onboarding Journey Local optimization is not a
Bundling onboarding tasks
should to be designed and great approach;
will only make the
optimized for the most Distribute onboarding
developer’s life easier, not
impatient users to tasks throughout the user
the user’s
minimize CAC journey for best results
 Modified Onboarding Flow

Onboarding Screen Location Permission Home Page

 Further User Journey

Add Address,
Select Restaurant Select Food User Authentication Create Profile &
Place Order
Thank You!