CONCEPT Of

SUSTAINABLE
TOURISM
LESSON 1
 OBJECTIVES:
At the end of this chapter, you should be able to:
1. Enumerate the goals of sustainable tourism;
2. Discuss the principles of sustainable tourism;
3. Explain the requisites to achieve sustainable tourism;
4. Point out important milestone in the history od
sustainable tourism concept; and
5. Discuss the evolution of tourism development paradigm
in the Philippines.

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SUSTAINABLE TOURISM

UNITED NATIONS WORLD TOURISM

ORGANIZATION (2005)
“One that meets the needs of present
tourists and host regions while protecting and
enhancing opportunity for the future.”

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SUSTAINABLE TOURISM

WORLD COMMISSION ON
ENVIRONMENT AND DEVELOPMENT
(1987)
“Development that meets the needs of
the present without compromising the ability of
future generations to meet their own needs.”

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SUSTAINABLE TOURISM

Adopts a triple-bottom line approach that

takes into account tourism’s economic,
environmental, and social dimensions. This
triple bottom line is sometimes known as the
three P’s – PEOPLE, PLANET, and PROFIT or
the three E’s – EQUITY, ENVIRONMENT,
and ECONOMY

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 GOALS OF SUSTAINABLE
TOURISM

ECONOMIC SOCIAL ENVIRONMENTAL

PROSPERIT EQUITY CONSERVATION
Y
 BUSINESS OPERATIONS  RESPECTING LOCAL
 SAFEGUARD FROM
 DECENT EMPLOYMENT TRADITIONS,PROTECTING
DESTRUCTION
 LIVELIHOOD INDIGENOUS COMMUNITY  TOURISM INDUSTRY
 SMALL ENTERPRISES  PREVENTING
AND TOURISTS BEHAVE
 FAIR PROCUREMENT EXPLOITATION OF
IN A RESPONSIBLE
 APPROPRIATE TOURIST WOMEN
MANNER
PRODUCTS
The way to get started is
to quit talking and begin
doing.

Walt Disney
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 PRINCIPLES OF
SUSTAINABLE TOURISM
1. Enhances the well-being of
communities in which tourism
takes place;
2. Supports the protection and
enhancement of the natural and
cultural resources of the
destination;
3. Recognizes the importance of
product quality (physical
products, hospitality, and services)
and tourist satisfaction as key
factors for the economic success
of tourism; and
4. Adopts adequate management
and monitoring measures.
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“TOURISM SHOULD
BE AN INSTRUMENT
FOR UPLIFTING THE
QUALITY OF LIFE OF
LOCAL
COMMUNITIES.”
According to the Economist
(2012) quality of life is an
overarching concept that
covers the following:
 Material well-being
 Life expectancy at birth
 Family life based primarily on
divorce rates
 Political freedoms
 Job security
 Climate (monthly temperatures and
rainfall)
 Personal physical security ratings
(homicide rates and risk from crime
and terrorism)
 Quality of community life
 Governance (ratings for corruption)
 Gender equality 9
 REQUISITES FOR SUSTAINABLE TOURISM

SUSTAINABILITY simply means being able to continue

for and indefinite period of time. Many tourism projects
suffer from the “NINGAS COGON” syndrome wherein
they tend to experience a rapid boom and bust cycle. They
become hot destinations for a few years, then decline
rapidly for lack of maintenance, funding, or demand from
the target market.

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 REQUISITES FOR SUSTAINABLE TOURISM

TO INCREASE THE CHANCES OF SUCCESS OF

TOURISM SITES, A FEW QUESTIONS NEED TO
BE ADDRESSED FIRST (DOT ET AL. 2014)
1. Is the area safe?
2. Are the attractions unique?
3. Do the attractions have social and cultural value?
4. Is it accessible?
5. Is there political support?
6. Is the community supportive of the project?

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 REQUISITES FOR SUSTAINABLE TOURISM

TO INCREASE THE CHANCES OF SUCCESS OF

TOURISM SITES, A FEW QUESTIONS NEED TO BE
ADDRESSED FIRST (DOT ET AL. 2014)

7. Are there sources of funds for the project?

8. Are there available utilities and infrastructure?

9. Are there onsite facilities?

10. IA the area open for tourism development?

11. Is the quality of the area conducive for tourism

development?

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REQUISITES FOR SUSTAINABLE TOURISM
SAFETY AND SECURITY ARE OF
PARAMOUNT IMPORTANCE TO
POTENTIAL VISITORS.

- MAN-MADE HAZARDS ~ crime, insurgency,

war, and terrorism, as well as diseases and
epidemics.
- NATURAL HAZARDS ~ earthquakes,
landslides, erosion, storm surge, tsunami, and
flooding.

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REQUISITES FOR SUSTAINABLE TOURISM

ATTRACTIONS ALSO NEED TO BE EVALUATED

IN TERMS OF UNIQUENESS AND SOCIO-
CULTURAL VALUE.
- They should offer outstanding appeal to draw tourists
to the area.
- The attraction is a UNESCO WORLD HERITAGE
SITE or if it occupies an important place in the
country’s history.

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REQUISITES FOR SUSTAINABLE TOURISM

PROFESSOR FELIPE DE LEON, JR.

SUGGETS EXPLOITING THE FOLLOWING
ASPECTS IN ORDER TO MAKE
ATTRACTIONS STAND OUT:

- EXCELLENCE
– SUPERLATIVE CHARACTERISTICS
– AUTHENTICITY
– ENDEMICITY
– ORIGINALITY

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REQUISITES FOR SUSTAINABLE TOURISM
IN TERMS OF ACCESSIBILITY, AN
ATTRACTION SITE MUST BE WITHIN
ONE-HALF-TO TWO HOURS AWAY FROM
THE MAJOR AIRPORT OR SEAPORT AND
WITHIN AN HOUR AWAY FROM A MAJOR
HIGHWAY OR MAIN TOWN, OR SERVICE
CENTER.

- INVOLVES THE PRESENCE OF

TRANSPORTATION -

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REQUISITES FOR SUSTAINABLE TOURISM

POLITICAL SUPPORT AND COMMUNITY

SHOULD ALSO BE SUPPORTIVE.
STAKEHOLDERS MUST BE INVOLVED IN
TOURISM PLANNING.

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REQUISITES FOR SUSTAINABLE TOURISM

PRELIMINARY SITE ASSESSMENT

INCLUDES OBSERVATION ABOUT THE
AVAILABILITY OF UTILITIES SUCH AS

- WATER, POWER, AND INFRASTRUCTURE

MANY TOURISTS PREFER PLACES WHERE

THERE IS STRONG INTERNET CONNECTION,
CONVENIENCE STORES, AND ATMS THAT MANY
TOURISTS SEEK IN A DESTINATION.

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REQUISITES FOR SUSTAINABLE TOURISM

TOURIST FACILITIES AND

INFRASTRUCTURE COULD ONLY BE
BUILT IN A CERTAIN CLASS OF LAND.
TOURISM DEVELOPMENT IS
RESTRICTED IN ECOTOURISM SITES,
NATURAL PARKS, AND MARINE
SANCTUARIES. ANCESTRAL DOMAIN AND
CONTESTED LANDS ARE ALSO OFF
LIMITS FOR INVESTMENTS.

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 PARADIGM IN THE PHILIPPINES

The main strategy was to

boost tourist arrivals in
Tourism development order to maximize tourist
in the Philippines has revenues for both the
been evolving in the government and private
business. This has led to
past 40 years. In the
socio-cultural issues, such
1970s, the focus had
been on as child prostitution and
drugs and concomitant
undifferentiated mass
disillusionment by the
tourism.
general public.
By the late 1980s, the
motivation was still
economic but with
tourism being managed
like a corporation. The
DOT staff complement
was trimmed down, and
a master plan was
formulated.
 TOURISM AND SUSTAINABILITY
PARADIGM IN THE PHILIPPINES
The plan embodied the
strategies of creating
tourism clusters with
supporting international
airports, regional dispersal
of accommodation facilities,
deregulation of the
transportation industry, and
diversification of markets
and tourism offerings.
1990s saw the advent At the turn of millennium,
of sustainable the environmental
development as a dimension was given more
tourism development prominence, culminating in
paradigm. Its key the passage of the National
principles have slowly Ecotourism Strategy. The
been integrated in DOT also paid attention to
tourism-relevant the development of the
planning and rural areas through
development. agritourism initiatives.
Thank you!
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