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    trannguyennhatduong2004
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    The document discusses various pricing strategies to maximize company profits including psychological pricing like charm pricing by advertising a savings, dynamic pricing by adjusting prices based on time and competitors, price skimming by setting a high initial price that gradually decreases, penetration pricing with a low initial price to gain market share quickly, and product bundle pricing where products are priced together at a discount compared to individual prices.

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    yufyu7t

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    Objectives (1)

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    The document discusses various pricing strategies to maximize company profits including psychological pricing like charm pricing by advertising a savings, dynamic pricing by adjusting prices based on time and competitors, price skimming by setting a high initial price that gradually decreases, penetration pricing with a low initial price to gain market share quickly, and product bundle pricing where products are priced together at a discount compared to individual prices.

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    © All Rights Reserved
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    10 views1 page

    Objectives

    Uploaded by

    trannguyennhatduong2004
    The document discusses various pricing strategies to maximize company profits including psychological pricing like charm pricing by advertising a savings, dynamic pricing by adjusting prices based on time and competitors, price skimming by setting a high initial price that gradually decreases, penetration pricing with a low initial price to gain market share quickly, and product bundle pricing where products are priced together at a discount compared to individual prices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 1

    Maximise company’s profits

    Dynamic Pricing

    02
    Psychological Pricing

    01 Using pricing tactics such as charm pricing


    Ex: Phone: 899$ to 699$ (save 200$)
    Adjust the price of goods depending on time, competitive prices
    with competitors
    Ex: Cold weather - jacket

    Price Skimming

    03 At the beginning, set a high price for the product and then
    gradually reduce it 04
    Penetration Pricing
    Setting a low initial price to quickly gain market share

    Ex: Iphone Ex: snacks

    Product bundle pricing

    05 Pricing bundles of products sold together


    Ex: Cookies: 10$
    Cokes: 8$
    Cookies + Cokes: 17$

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