Hugo & Henrik

Business
Information
• Red Bull GmbH
• Annual Revenue: 6.307 billion
EUR
• Number of Employees: 15,779
• Location: Fuschl am See, Austria
• Date Founded: 1987
• Overview: Red Bull is a global
energy drink company known
for its innovative marketing
strategies and sponsorship of
extreme sports events.

(Statista), (Redbull)
 Product Description
Main Product
• Energy drinks, sports events, and media
production.

Unique Selling Points

• Sponsorship of extreme sports, unique
marketing campaigns, and brand
association with adventure and excitement.

Differentiation
• Emphasis on extreme sports and
adrenaline-fueled activities sets Red Bull
apart from traditional beverage companies.
Target Customers

• Target Customers: Active

individuals, students, athletes,
professionals seeking energy
boosts
• Key Market Segments: Extreme
sports enthusiasts, adventure
seekers, and individuals seeking
high-energy experiences.
• Young adults aged 18 to 34, with
a focus on the 18 to 24 age
group
 Marketing
Strategy: Jumping
From Space!
Marketing Strategy:
• Red Bull Stratos space jump, inspire/entertain the
audience
Method of Communication:
• Social media, event sponsorships, brand
ambassadors
Desired Outcome:
• Increased brand engagement, heightened social
media following, and enhanced brand recognition.
 Analysis
• Create buzz, capture public attention, and enhance the brand's image as
associated with daring and extraordinary feats.
• Target Market ✅
• Estimated Cost: $30 million (Medium)
• Led to $500+ million in sales (Medium)

≈ 200 𝑚𝑖𝑙𝑙𝑖𝑜𝑛 𝑗𝑢𝑠𝑡 𝑜𝑛𝑌𝑇

20 Times Sweden
5 Times Canada
WHERE
DOES THEIR
ONLY
PRODUCT
GO??
Works cited
• https://bettermarketing.pub/red-bul
ls-30-million-marketing-stunt-almost
-didn-t-happen-88d24fefdeff
• https://www.redbull.com/int-en/ene
rgydrink/
• https://www.statista.com/statistics/
275169/red-bulls-company-sales-wo
rldwide/
• https://www.youtube.com/watch?v=
E9oKEJ1pXPw