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Marketing+Analytics+-+LP+ (1) Divya Sharma
Marketing+Analytics+-+LP+ (1) Divya Sharma
Analytics
PROJECT
a. A null hypothesis is a type of conjecture in statistics that proposes that there is no difference between
certain characteristics of a population or data-generating process. 1 For example, a gambler may be
Interested in whether a game of chance is fair.
Accept
Result Screen Shot – (Just for your reference)
Screenshots
Q4. Please infer as to which other variables from the data set {Pollution
(AQI), Festival and Lockdown} are impacting the search volumes for
Brand A, and Why?
The Brand A is getting less than Brand B and C because of their marketing skills and AQI they got well in
the Lockdown and festivals too
Q5. Please share your recommendation on which competitor
should we focus upon for December and why? (If any)
Brand A should take more creative and in the marketing ways and to give more offers in festival times
and to give a early access for their membership as well and to make the event well on December
End of the Project