Sistemas de Información

Jaime Serida Nishimura

jserida@esan.edu.pe
345-1332 / 2221
Dirección Académica

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 Agenda

• Video: Pacific Pride

• El Curso
• Caso: Lenox
• Objetivos de la Sesión
• Revisión de Conceptos Fundamentales

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 El Curso

• Objetivo
• Metodología
• Evaluación
• Programa

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 Módulos

Balanced Scorecard
Aplicaciones de la TI
Uso Estratégico de la TI

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 Objetivos de la Sesión

• Comprender la importancia de los sistemas de

información
• Identificar los principales retos gerenciales originados
por la tecnología de la información

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 A CEO’s-Eye View of the IT Function
Estudios previos:

• Feeny, Edwards, and Simpson (1992):

•CEOs and CIOs of 14 large organizations based in the UK
•“shared vision of the role of IT as an agent of
transformation”

• Earl and Feeny (1994):

CEOs should:
•position the IT function and the CIO as agents of change
•focus on achieving effectiveness, not efficiency from IT
•institutionalize business values for IT
•build an executive team that includes the CIO
•manage IT as integral, not as adjunctive, to the business.

DeLisi, Danielson, and Posner, 1998

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 A CEO’s-Eye View of the IT Function
This study:
• interviews with CEOs of six high-tech companies
• all do business internationally
• revenues ranging between $80 million and $5,000 million

Skills set CEOs considered essential for a successful CIO:

• general management: understanding of the business as well

as the company’s markets; broad background
• strategic sense: a “big picture” view of the organization;
ability to synthesize; ability to take calculated risks
• interpersonal skills: communication, education,
salesmanship, leadership.

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 A CEO’s-Eye View of the IT Function

“The skills CEOs felt were needed by a successful CIO were

virtually identical to those for an effective CEO. The only addition
was an understanding of information technology at an architectural
level and an awareness of developing technologies that might be
valuable to the company”

“Other than technical knowledge, unfortunately, the CEOs did not

think senior IT executives demonstrated many of these essential
characteristics”

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001
 A CEO’s-Eye View of the IT Function

Six initiatives a CIO must pursue to be successful:

• developing a “big picture” perspective
• enhancing interpersonal skills
• raising awareness of the value of IT
• reporting results
• establishing relationships and increasing visibility
• becoming a change agent

PADE de Gerencia de Sistemas y Tecnologías de Información

 Jaime Serida, Peter Yamakawa, 2001