APPAREL & SHOES

Leading outdoor fashion brands ranked by brand

awareness in the United States in 2023
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%
THE NORTH FACE 83%

Columbia 78%

Eddie Bauer 66%

Patagonia 52%

Dr. Martens 46%

REI 38%

Black Diamond 27%

Marmot 26%

Mammut 24%

Mountain Equipment 24%

Kathmandu 21%

Kühl 20%

Mountain Hardwear 20%

Outdoor Research 20%

icebreaker 19%

Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
2 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

Share of respondents Your Headline

Your Notes:
0% 10% 20% 30% 40% 50% 60% 70% 80%
THE NORTH FACE 83%

Columbia 78%

Eddie Bauer 66%

Patagonia 52%

Dr. Martens 46%

REI 38%

Black Diamond 27%

Marmot 26%

Mammut 24%

Mountain Equipment 24%

Kathmandu 21%

Kühl 20%

Mountain Hardwear 20%

Outdoor Research 20%

icebreaker 19%

Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
3 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

83%
80% 78%

70% 66%

60%
52%
50% 46%
Share of respondents

40% 38%

30% 27% 26%

24% 24%
21% 20% 20% 20% 19% 19% 19% 19% 18%
20% 15%

10%

0%
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Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
4 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

83% Your Headline

Your Notes:
80% 78%

70% 66%

60%
52%
50% 46%
Share of respondents

40% 38%

30% 27% 26%

24% 24%
21% 20% 20% 20%
19% 19% 19% 19% 18%
20% 15%

10%

0%
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Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
5 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

95%
83%
85%
78%
75%
66%
65%

55% 52%
Share of respondents

46%
45%
38%
35%
27% 26% 24% 24%
25% 21% 20% 20% 20% 19% 19% 19% 19% 18%
15%
15%

5%
er I ot ut t hl r r l x
CE bi
a ia ns RE
d
en
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An
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a
FA m au
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B m a m p
H lu e ta a i a M a ui
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RT Co di Pa .M kD
M th Ha Re ce W
Sm Q
O Ed Dr
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in o r i ck
N a n Ja
E Bl tai n ta tdo
TH n ou u
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Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
6 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

95% Your Headline

Your Notes:
83%
85%
78%
75%
66%
65%

55% 52%
Share of respondents

46%
45%
38%
35%
27% 26%
24% 24%
25% 21% 20% 20% 20% 19% 19% 19% 19%
18%
15%
15%

5%
r I ot ut ent du ühl ear rch ker kin l
ACE bia ue a
ni ten
s
RE o n
d
m m n s Ana oo eryx hua
F m a o r r m a K w a a lf r w 't c
H olu ie B atag Ma i am Ma am uip hm rd ese bre Wo p art rc ue
R T C dd . D M q t Ha R e m A Q
P Dr c ck
NO E ck in
E Ka n
ai doo
r i
Ja
S
E Bla a t
TH nt n
ou Ou
t
ou M
M

Note(s): United States; November 2023; 18 to 64 years; 1247 respondents

Further information regarding this statistic can be found on page 8.
7 Source(s): Statista Consumer Insights; ID 1343785
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
Most well-known outdoor fashion brands in the United States 2023

Description
Source and methodology information
When it comes to the leading outdoor fashion brands, THE NORTH FACE leads the ranking based on brand
Source(s) Statista Consumer Insights awareness. The American brand is recognized by 83 percent of online consumers in the U.S., followed closely by
fellow American manufacturer Columbia . Eddie Bauer comes in third in this list, followed by Patagonia that is
Conducted by Statista recognized by around half of the online consumers in the United States.

Survey period November 2023 For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing
respondents both the brand's logo and the written brand name.
Region(s) United States
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand
Number of respondents 1247 Profiles . These statistics show results of the Brand KPI survey .
Age group 18 to 64 years

Special characteristics n.a.

Published by Statista

Publication date December 2023

Original source Brand KPI survey

Website URL visit the website

Notes: During the survey, the question was phrased as follows: "Do you know this
brand, even if only by name? If you know the brand, please swipe right. If you
do not know the brand, swipe left."