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    Naomi Fernandes
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    This digital marketing plan focuses on implementing a campaign through various digital media platforms like YouTube, LinkedIn, and email to encourage urban women in India to prioritize their health and nutrition. The campaign will launch a video on YouTube in Week 1, a LinkedIn text ad in Week 2, and send emailers from Week 3 to Week 5 to spread awareness of nutrition and promote a pledge to take care of one's health. The goals are to generate video views, ad conversations and shares, and increased click-through for the pledge and growth in sales.

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    This digital marketing plan focuses on implementing a campaign through various digital media platforms like YouTube, LinkedIn, and email to encourage urban women in India to prioritize their health and nutrition. The campaign will launch a video on YouTube in Week 1, a LinkedIn text ad in Week 2, and send emailers from Week 3 to Week 5 to spread awareness of nutrition and promote a pledge to take care of one's health. The goals are to generate video views, ad conversations and shares, and increased click-through for the pledge and growth in sales.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views3 pages

    For Assignment 2

    Uploaded by

    Naomi Fernandes
    This digital marketing plan focuses on implementing a campaign through various digital media platforms like YouTube, LinkedIn, and email to encourage urban women in India to prioritize their health and nutrition. The campaign will launch a video on YouTube in Week 1, a LinkedIn text ad in Week 2, and send emailers from Week 3 to Week 5 to spread awareness of nutrition and promote a pledge to take care of one's health. The goals are to generate video views, ad conversations and shares, and increased click-through for the pledge and growth in sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    DIGITAL MARKETING PLAN

    THE ECOSYSTEM OF DIGITAL MEDIA - PESO


    IMPLEMENTING

    E.g.: Campaign for urban women to take care of their health through nutrition – Urging then to
    put themselves first when it comes to taking care their health of which a very important part is
    nutrition. #mefirst

    • Engaging video - lack of • 1 mn views


    Youtube video Launch F, Indian, Working Week 1 to Captain • 20,000 clicks
    nutrition, website
    Digitally curious Week 8 Haddock • 9000 unique visitors
    keywords, hashtag, links,

    • #mefirst hastag • 10,000


    Linked in Text ad Engage F, Indian, Working Week 2 Tin Tin • Landing page – conversations
    Digitally curious link to Video • 25000 Shares

    Pledge Week 3 to Thomson & • Facebook pledge to take • Click thru increases
    Emailers F, Indian, Working
    Week 5 Thompson care of self • Increased referrals
    Digitally curious
    • Nutrition tips, buy now • 10% growth in sales

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