E-COMMERCE Group 6 A A A

STARBUCKS
Rishi Gandhi
HTBMS(M)-
253
Asmi Ghanshani HTBMS(M)- 254
Harsh Goyal
HTBMS(M)- 255
Praneel Gupta HTBMS(M)- 256
HETVI DOSHI HTBMS(M)250
TANISHAA DWIVEDI
HTBMS(M)251
UNNATI GAJJAR Start
HTBMS(M)252
 •Promoting products and services
using digital distribution and
social media channels to reach
consumers in a timely, relevant,
personal and cost- effective
manner.
• delivered via internet, mobile
text messaging, display /
banner ads and digital outdoor
signage.

what is digital marketing?

 COMPANY INFORMATION

Starbucks Corporation is an American

coffee company and coffeehouse chain.
Starbucks was founded in MISSION STATEMENT - To
Seattle, Washington in 1971. As of early inspire and
2019, the company operates over 30,000 nurture the human spirit
locations worldwide.
- one person, one cup
and one neighbourhood at
a time.

Let's go!
 Increased Brand Visibility

 Enhanced Customer Engagement:

 Data-Driven Insights

Advantages
 Competition and Saturation

 Ad Blocking and Ad Fatigue

 Privacy Concerns and Data Regulations

Limitations
Starbucks is known for lots of things: great
coffee, friendly baristas, and a near-complete
takeover of practically in very street corner in
America. It's also known for it's killer social
media strategy. Look at a few of the eye-
popping Starbucks social media statistics:
37.2 million Facebook likes.
11.4 million Twitter followers.
17.9 million Instagram fans.
226K YouTube subscribers.

HOW STARBUCKS CRUSHES IT

ON SOCIAL MEDIA
Platform used:
Instagram
What Starbucks
did:
As part of the rollout of its Frappuccino Happy Hour,
Starbucks rolled out the Unicorn Frappuccino, for one
short week in April 2017.
Manufacturing scarcity is one of the oldest tricks in the
book— but capitalizing on it via social media can create a
viral sensation. Starbucks knew the drivers that would
trigger its young, social media-savvy audience- and
pounced.

UNICORN FRAPPUCCINO
 Platform used: Facebook
What Starbucks did

The company launched the "Meet Me at

Starbucks" social media campaign in 2014.
Starbucks gave their customers the chance
to win free coffee for a year in exchange
for their "How We Met" story. For the
whole year!

MEET ME AT STARBUCKS
Get a real time insight

Share contact information

Sell directly on Instagram

Engage with you community

Get your business started

on Instagram
Starbucks has a big brand presence online. Not because
they have millions of dollars for Marketing and
Advertising, which they do have, but because they are one
of the most engaging companies online.They serve as a
blueprint in digital marketing and social media for
businesses. If you are fan of Starbucks coffee, and a bit
Internet savvy, then chances are you have come across
one of if not all of Starbuck's Social Media Pages!

CONCLUSION
Presentation Party A A A

THANK YOU