THE

PRINCIPLES
OF SPEECH
WRITING
 • Writing an effective
speech follows certain
steps or processes.

• The process for writing is

not chronological or
linear; rather, it is
recursive.
 Components of the Speech Writing process :

Audience analysis - entails looking into the profile of

your target audience.
Demography
(age range, male-female ratio, educational
background and affiliations or degree program
taken, nationality, economic status, academic or
corporate designations)
 Components of the Speech Writing process :

Situation (time, venue, occasion, and size)

Psychology (values, beliefs, attitudes,

preferences, cultural and racial ideologies,
and needs)
 PURPOSE

An Informative A Persuasive
speech provides An Speech is used
the audience with Entertainment when presenters
a clear Speech decide to
understanding of provides the convince
the concept or audience with their presenta-
idea presented by amusement. tion or ideas to
the speaker. their listeners.
 TOPIC
Your focal point of your speech, which can be
determined once you have decided on your purpose.

Variety of Strategies:
personal experiences, discussing with your family
members or friends, free writing, listing, asking
questions, or semantic webbing.
 Narrowing
down a Topic
Making your main idea more specific & focused.
 Data Gathering
Is the stage where you collect ideas, information,
sources, & references relevant or related to your
topic.
 Writing
Patterns
In general, are structures that will help organized
the ideas related to your topic.
 OUTLINE
A hierarchical list that shows the relationship of your ideas.
INTRODUCTION
is the foundation of your speech. Here, your primary goal is to get
the attention of your audience and present the subject or main idea of
your speech.

1.Use a real-life experience and connect that experience to your

subject.
2.Use practical examples and explain their connection to your subject.
3.Start with a familiar or strong quote and then explain what it means.
4.Use facts or statistics and highlight their importance to your subject.
5.Tell a personal story to illustrate your point.
BODY OF THE SPEECH
provides explanations, examples, or
any details that can help you deliver
your purpose and explain the main
idea of your speech.
CONCLUSION
restates the main idea of your speech. Furthermore, it
provides a summary, emphasizes the message, and calls for
action.
Strategies:
1.Begin your conclusion with a restatement of your message.
2.Use positive examples, encouraging words, or memorable
lines from songs or stories familiar to your audience.
3.Ask a question or series of questions that can make your
audience reflect or ponder.
 Editing/
Revising
Correcting errors in mechanics, such as
grammars, punctuation, capitalizations &
others
 REHEARSING

gives you an opportunity to identify what

works and what does not work for you and
for your target audience.
Thank
you !