JTD group In

Africa
Global Business – Assignment 2
Group 1
Group Members

Urmimala
Kruthika N
Prasad
Roshini S
Aashish N
Anjum Khan
Mohan M
Balaji A
Kiran
Introduction
In 2007, JTD Group (JTD) was
founded in the port city of Xiamen,
China. Within two years, the founder
began pursuing business
opportunities in Africa.
From 2018, JTD had started to
increase its investment in the
neighboring country of Namibia.
Despite COVID-19-related
challenges, Chinese market demand
for stone was booming in 2020.
By 2020, JTD owned a 300-square-
kilometre stone mine in South
Africa. It was one of Africa's biggest
Chinese companies in the stone
industry.
The Case Study Deals with :-
• How to better capture the market
opportunity.
• The investment decision in Namibia.
• Human resources Management in Africa
• Being a responsible community member in
both Africa and China.
• JTD’s Agricultural projects at Africa
About Su
Born in Quanzhou, China, Jian Feng Su
served as the secretary general since
2018 at the Stone-Spirit Club which
mainly focused sustainable business
development, a sense of belonging and
doing social good collectively.

Su founded JTD Group in 2007 in the

port city of Xiamen in China’s Fujian
Province, which expanded to South
Africa in 2009, further expanded the
mines to Namibia in 2013.

Main issue or idea
expressed
This case study has highlighted
many issues needed addressing
including the investment decision
in Namibia, human resources
policy in Africa and how to be a
responsible community member
in both Africa and China
Investment decisions in Namibia
• Namibia had been a province in South Africa. JTD's invested in Namibia in
2013 of ten of millions of yuan and further increased it in 2018. The
investment includes stone mine, operate several stations including the Usakos
Railway Station
Human resources management in Africa
• At the initial stage of investment in Africa , JTD employees were mainly
Chinese. To take root in the local area they hired and trained more local
employees. They also encountered work related cultural conflicts in South
Africa and Namibia. To resolve this JTD tried to have a more compact working
schedule and implemented the piece work wage system in all round way
Corporate social responsibility (CSR) issues
• To work together and to explore new modes and directions for stone industry,
Stone Spirit Club was founded in China and Su was general secretary since
2018.This club actively participated in social welfare causes .JTD sponsored
CSR activities to improve infrastructure, establishing schools etc. JTD also
helped the community by providing financial support and medical supplies
during Covid.Su hoped to make JTD successful in Africa not only as a company
but also as a community member.
 1. Market Demand and Adaptation: Adapting to market demand,
especially in the face of challenges such as COVID-19. It emphasizes the
significance of businesses being able to adapt to changing market
conditions and consumer preferences.

Global 2. Cultural Understanding and Community Engagement: JTD Group's

approach to business in Africa emphasizes the importance of cultural

Business understanding and community engagement. The company's efforts to

support local communities during the COVID-19 pandemic and its
commitment to creating employment opportunities demonstrate the

perspectiv
value of building strong relationships with local stakeholders.

3. Strategic Expansion and Industrial Parks: JTD's plan to establish a

e learnings
stone industrial park in Namibia reflects a strategic approach to
expansion and integration into the local industry chain. This initiative
aligns with the global business perspective of seeking opportunities for
industrial development and collaboration across borders.
 4. Government Relations and Regulatory Environment: The role of
government relations and the regulatory environment in international
business. It discusses the differences in government support for
industrial parks in China compared to Namibia and South Africa,
highlighting the importance of understanding and navigating diverse

Global
regulatory landscapes in global business operations.

5. Long-Term Vision and Sustainability: JTD's focus on long-term

sustainability and its vision to contribute to the development of local

Business economies in Africa exemplify the global business perspective of

responsible and sustainable business practices. This includes
considerations for economic development, job creation, and positive

perspectiv
social impact .

6. Capitalizing Global and Local Integration: JTD valued and capitalized

e learnings the integration of global and local culture, people by employing more
South Africans in the mines, administrative jobs. Also, having good faith
with the local farmers during investing into agricultural development.
 • JTD has already started expanding to global markets where it started from
China and now expanding to South Africa, Namibia with strong roots.
Intern • From business perspective, JTD can explore other countries where natural and
ationa unique resources are available. Some of the options are as follows:
lize • Can open new mines of their own in those countries
the • Can invest for a share of capital in existing mines
firm

Suggestions Reach
global
• With the unique designs of stones, marbles, granites available, JTD can enter
global markets to a larger customer base.
marke
ts

Resea • JTD should invest in research labs to create new patterns and designs of
rch stones, find the opportunity to create world class stones.
and
Devel
opme
nt
THANK YOU