SURVEY METHOD

A RESEARCH METHODOLOGY
Discussants:
Kiev Almira
Angela Angelitud
 What is a survey?

The term survey is used for the techniques

of investigation of a phenomenon or a
systematic gathering of data from
population through contact and interviews
when adequate information about certain
problem is not available.
“ A social survey is a process
by which quantitative facts
are collected about the social
aspects of a community
composition and activities.”
- A.F. Well
“ The survey is in briefly a
method of analysis in
scientific and orderly form for
defined purpose of given
social situation of problem
and population.”
- S. Herman
The survey method is the
practice of gathering data
for a study by asking people
questions related to the
research.
 What is a survey research?

It is defined as “the collection of

information from a sample of
individuals through their responses
to questions”.
- Check and Schutt, 2012
 What is a survey research?

It allows for a variety of

methods to recruit participants,
collect data, and utilize various
methods of instrumentation
 What is a survey research?

It can use quantitative

research strategies, qualitative
research strategies or both.
Sampling in a Survey Research/Method

The goal of sampling

strategies in survey research is
to obtain a sufficient sample that
is representative of the
population of interest.
Data Collection in Survey Research/Method

Survey research/method may

use a variety of data collection
methods with the most common
being questionnaires and
interviews.
CHARACTERISTICS OF SURVEY METHOD

 It is confined to the study of specific

current problems of society.
 It is planned collection of data for
prediction of relations between the
variables.
 It is concerned with large or widely
dispersed group of peoples contrasted
with the lab experiments.
CHARACTERISTICS OF SURVEY METHOD

 Under this method, observation,

interviews, attitude scales, projective
techniques, small scale experiments etc
are used to collect data.
 The facts collected here may form the
basis of further social researches.
 MERITS OF SURVEY METHOD

1. Direct and close contact between

researcher and respondents
2. Create objectivity
3. Testing the validity of theories
4. Formulation and testing of hypothesis
5. Social surveys are based on actual
observation
6. Has universal application
 LIMITATIONS OF SURVEY METHOD

 It is costly, time consuming and wasteful

in certain cases where objectives are
limited
 It is unsuitable if the numbers of persons
to be surveyed are very large or if they
spread over a large geographical area
 LIMITATIONS OF SURVEY METHOD

 In this method, personal bias may vitiate

the result
 It lacks the flexibility
 It is very difficult to verify the accuracy
of the data collection
 Only useful for current problems
 LIMITATIONS OF SURVEY METHOD
 It does not permit more comprehensive and
dynamic study of the society but deals with
the problems of immediate importance only.
 Under this method, most of the surveys are
conducted on sample basis. If the sample is
not carefully planned, inferences drawn may
be inaccurate and misleading.
 TYPES OF SURVEY METHODS

1. INTERVIEWS – also known as in-

person surveys or household surveys,
this used to be one of the most
popular types of survey to conduct.
 TYPES OF SURVEY METHODS

2. INTERCEPT SURVEY – also known as “man

on the spot survey, it is conducted at a
certain locations or events. It involves
having an interviewer, or multiple
interviewers, scoping out an area and asking
people, generally at random, for their
thoughts or viewpoints on a particular topic.
 TYPES OF SURVEY METHODS

3. FOCUS GROUP – involves a

number of people rather than just
one individual.
 TYPES OF SURVEY METHODS

4. PANEL SAMPLING – recruiting

survey-takers from a panel
maintained by a research company
is a surefire way to get respondents
because people have specifically
signed up to take them.
 TYPES OF SURVEY METHODS

5. TELEPHONE SURVEY– it is
conducted through random digit
dialing (RDD). It can be through
computer-assisted telephone
interviewing (CATI) software.
 TYPES OF SURVEY METHODS

6. POST-CALL SURVEY– it is
conducted through IVR or
Interactive Voice Response.
Customers record answers to pre-
recorded questions using numbers
on their touch-tone keypads
 TYPES OF SURVEY METHODS

7. SMS TEXT SURVEY– it is delivered

via text to people who have opted
in to receive notifications from the
sender
 TYPES OF SURVEY METHODS

8. MAIL-IN or POSTAL SURVEY– it is

delivered directly to potential
respondents.
 TYPES OF SURVEY METHODS

9. KIOSK SURVEY– it happens on a

computer screen at a physical
location. It provides immediate
feedback following a purchase or an
interaction.
 TYPES OF SURVEY METHODS

10. EMAIL SURVEY– it is delivered

directly to people via online
accounts.
 TYPES OF SURVEY METHODS

11. POP-UP SURVEY– it is a feedback

form that pops up on a website or
app.
 TYPES OF SURVEY METHODS

12. EMBEDDED SURVEY– it lives

directly on websites
 TYPES OF SURVEY METHODS

Other types include:

 Social media
 QR Code
 Mobile App
 AI (Artificial Intelligence)
TAKEAWAYS
Survey is a primary tool that provide
data as part of overall research
strategies. It allows us to gather
critical insights from a target
audience. It helps researchers find
solutions, create discussions and
make decisions.