Professional Documents
Culture Documents
Marketing in Brief: Jacobsons Direct Marketing Services LLC
Marketing in Brief: Jacobsons Direct Marketing Services LLC
Agenda
1. Introduction 2. Company Profile 3. Marketing in Brief 4. Conclusion
Introduction
Jacobsons Direct Marketing Services LLC is advertising and marketing firm.
Attracting young and dynamic professionals. Providing latest marketing solutions and products. Operating in dynamic and creative working environment. Training and developing employees. Acting as marketing representative for other firms.
PESTLE Analysis
Political Economical Social Technological
Legal
Environmental
Decision-Making
Political changes decision-making Economical boosting or turndown decision-making Social and cultural decision-making Technological improvement and development decision-making Legal and law enforcement decisionmaking Environmental decision-making
Segmentation Criteria
Criteria 1
Criteria 2
Marketing Costs
Competition
Other environmental factors (economy, and government)
Marketing Diagram
Buyer Behavior
Awareness
Perception
Attitudes
Preference
References
http://www.jacobsonsdirect.com/ http://www.provenmodels.com/files/1e75ea74c64299 5ddc8cc85a9c41bbd7/PEST_analysis.gif http://www.kuldeeponline.com/download/sm_downloa d/Environmental%20Analysis.ppt http://www.marketingminefield.co.uk/marketingplan/pestle-analysis.html http://wwwbus.wsc.ma.edu/merlo/mgmt0231/lectures/ ch07.ppt http://www.ba.metu.edu.tr/~cagli/ba5702/ppt/price.ppt http://www2.uta.edu/marketing/Files/Rogers/MARK% 205311/rogers_MARK5311_9Marketing%20Commun ications%20Decisions.ppt
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