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Chapter 10 Language in Context
Chapter 10 Language in Context
Chapter 10 Language in Context
To get an idea of how you change your use of language in different contexts,
suppose that you and your friend are going to meet right after work.
Something comes up and you must call your friend to change the time or place
for your meeting. When you call your friend at work, your friend’s supervisor
answers and offers to take a message. Exactly what will you say to your friend’s
supervisor to ensure that your friend will know about the change in time or
location? Suppose, instead, that the 4-year-old son of your friend’s supervisor
answers. Exactly what will you say in this situation? Finally, suppose that your
friend answers directly. How will you have modified your language for each
context, even when your purpose (underlying message) in all three contexts
was the same?
Language in a Social Context
• When we are with people who share background, knowledge, motives, or goals,
establishing common ground is likely to be easy and scarcely noticeable.
• Gestures and vocal inflections, which are forms of nonverbal communication, can
help establish common ground.
• One aspect of nonverbal communication is personal space—the distance
between people in a conversation or other interaction that is considered
comfortable for members of a given culture.
• Proxemics is the study of interpersonal distance or its opposite, proximity. It
concerns itself with relative distancing and the positioning of you and your fellow
conversant.
• When on our own familiar turf, we take our cultural views of personal space for
granted. Only when we come into contact with people from other cultures do we
notice these differences.
Language in a Social Context
Speech Acts
When we communicate with others, we can use either direct or
indirect speech.
• Direct Speech Acts addresses the question of what you can
accomplish with speech and fall into five basic categories, based on
the purpose of the acts.
There are essentially five things you can accomplish with speech.
Language in a Social Context
Language in a Social Context
• Indirect Speech Acts is a way in which we make a request without
doing so straightforwardly.
Types of Indirect Speech Acts
There are four basic ways of making indirect requests:
• asking or making statements about abilities;
• stating a desire;
• stating a future action;
• and citing reasons.
Language in a Social Context
Language in a Social Context
• When an indirect speech act, such as “Must you open the window?” is presented in
isolation, it usually first is interpreted literally, for example, as “Do you need to open the
window?”
• When the same speech act is presented in a story context that makes the indirect
meaning clear, the sentence first is interpreted in terms of the indirect meaning. For
instance, suppose a character in a story had a cold and asked, “Must you open the
window?” It would be interpreted as an indirect request: “Do not open the window.”
• Subsequent work showed that indirect speech acts often anticipate what potential
obstacles the respondent might pose. These obstacles are specifically addressed through
the indirect speech act
• “May I have … ?” addresses potential obstacles of permission.
• “Would you mind … ?” addresses potential obstacles regarding a possible imposition on the
respondent.
• “Do you have … ?” addresses potential obstacles regarding availability.
• Indirect requests that ask permission are judged to be the most polite
Language in a Social Context
• Similarly, indirect requests that speak to an obligation
(i.e., “Shouldn’t you…?”) are judged as the most impolite
(Clark & Schunk, 1980).
Language in a Social Context
Pinker’s Theory of Indirect Speech
• Steven Pinker and his colleagues (2007) recently developed a three-part
theory of indirect speech.
• Its basic assumption is that communication is always a mixture of
cooperation and conflict.
• Indirect speech gives the speaker the chance to voice an ambiguous request
that the listener can accept or decline without reacting adversely to it.
• According to the three-part theory, indirect speech can serve three
purposes:
• Plausible deniability
• Relationship negotiation
• Language as a digital medium of indirect as well as direct communication
Language in a Social Context
Plausible deniability. Imagine a policeman pulls you over when you are
driving and wants to give you a traffic ticket. By saying, “Maybe the
best thing is to take care of this right here,” you can imply that you
might be willing to pay a bribe to get off the ticket. If the policeman is
inclined to accept, he can do so. If he is not interested in the bribe, he
cannot arrest you for the attempted bribe (you hope!) because you
never made an explicit offer. You purposely were indirect in order to
ensure, to the extent possible, plausible deniability (in this case, of
your attempt to bribe). Similarly, sexual overtures are often made in an
indirect way in order to ensure deniability should the object of the
overtures react negatively
Language in a Social Context
Relationship negotiation. This occurs when a person uses indirect
language because the nature of a relationship is ambiguous. For
example, one purpose of an indirect sexual overture may be plausible
deniability (the first purpose). But the overture also may be indirect to
avoid offending the targeted individual if he or she is not interested in a
sexual relationship (relationship negotiation). In this case, indirectness
is a way of helping two people mutually resolve the nature of their
relationship.
Language in a Social Context
Language as a digital medium of indirect as well as direct
communication. Language can serve purposes other than direct
communication. For example, suppose the emperor believes he is
wearing fine robes when he is in fact naked. A boy shouts out, “The
emperor has no clothes.” The boy is not telling the others anything
they do not know—they can see the emperor has no clothes. What he
is telling them is that it is not just they as individuals who see no
clothes—everyone sees the emperor wearing no clothes. The boy has
communicated something digitally—that all know the emperor is
naked—that before was ambiguous.
Language in a Social Context
Characteristics of Successful Conversations
In speaking to each other, we implicitly set up a cooperative enterprise.
Conversations thrive on the basis of a cooperative principle, by which we seek to
communicate in ways that make it easy for our listener to understand what we mean.
According to Grice, successful conversations follow four maxims:
• the maxim of quantity
• the maxim of quality
• the maxim of relation
• the maxim of manner.
• Maxim is a set of norms which language users adhere to in order to uphold the
effectiveness and efficiency of communication.
• These are also called conversational postulates.
Language in a Social Context
• To these four maxims, we might add an additional maxim: Only one
person speaks at a time.
• Given that maxim, the situational context and the relative social
positions of the speakers affect turn taking.
• Sociolinguists have noted many ways in which speakers signal to one
another when and how to take turns.
• Sometimes people flaunt the conversational postulates to make a
point.
• Sometimes when a conversation on a topic is becoming heated, one
purposely may switch topics and bring up an irrelevant issue.
Language in a Social Context
Language in a Social Context
Gender and Language
• Gender differences have been found in the content of what we say.
• Young girls are more likely to ask for help than are young boys.
• Older adolescent and young adult males prefer to talk about political views, sources of
personal pride, and what they like about the other person.
• In contrast, females in this age group prefer to talk about feelings toward parents, close
friends, classes, and their fears
• Conversations between men and women are sometimes regarded as cross-cultural
communication
• Young girls and boys learn conversational communication in essentially separate
cultural environments through their same-sex friendships.
• As men and women, we then carry over the conversational styles we have learned in
childhood into our adult conversations.
Language in a Social Context
These cultural differences result in contrasting styles of communication.
These in turn can lead to misunderstandings and even break-ups as each partner
somewhat unsuccessfully tries to understand the other.
Men see the world as a hierarchical social order in which the purpose of
communication is to negotiate for the upper hand, to preserve independence, and
to avoid failure
Each man strives to one-up the other and to “win” the contest. Women, in
contrast, seek to establish a connection between the two participants, to give
support and confirmation to others, and to reach consensus through
communication.
To reach their conversational goals, women use conversational strategies that
minimize differences, establish equity, and avoid any appearances of superiority on
the part of one or another conversant.
Language in a Social Context
Women also affirm the importance of and the commitment to the
relationship.
They handle differences of opinion by negotiating to reach a consensus
that promotes the connection and ensures that both parties at least
feel that their wishes have been considered.
They do so even if they are not entirely satisfied with the consensual
decision.
Language in a Social Context
Men enjoy connections and rapport. But because men have been
raised in a gender culture in which status plays an important role, other
goals take precedence in conversations.
It has suggested that men seek to assert their independence from their
conversational partners. In this way, they indicate clearly their lack of
acquiescence to the demands of others, which would indicate lack of
power. Men also prefer to inform (thereby indicating the higher status
conferred by authority) rather than to consult (indicating subordinate
status) with their conversational partners.
The male partner in a close relationship thus may end up informing his
partner of their plans.
Language in a Social Context
In contrast, the female partner expects to be consulted on their plans. When
men and women engage in cross-gender communications, their crossed
purposes often result in miscommunication because each partner misinterprets
the other’s intentions.
It has suggested that men and women need to become more aware of their
cross-cultural styles and traditions. In this way, they may at least be less likely to
misinterpret one another’s conversational interactions.
They are also both more likely to achieve their individual aims, the aims of the
relationship, and the aims of the other people and institutions affected by their
relationship.
Such awareness is important not only in conversations between men and
women. It is also important in conversations among family members in general
(Tannen, 2001)
End of
Chapter 10