SLEEP SMARTER, DREAM

BETTER: INTRODUCING SMART

SLEEP PILLOW
Reimagine Your Sleep, Reimagine Your Life
 THE 7 P’S FOR MARKETING STRATEGY

Product Price Place Promotion

People Process Physical

Evidence

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THE PROBLEM:
SLEEPLESS SOCIETY
•1 in 3 adults struggles with chronic sleep problems
in the US.
•Sleep deprivation costs the US economy over $411
billion annually.
•70% of adults report feeling tired during the day
even after a full night's sleep.

Percent of adults in the United States who usually slept 6 hours or less a night.

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 THE SOLUTION: SMART SLEEP PILLOW
Product Features

Biometric sensors Smartphone app Temperature

Built-in speakers
track sleep provides control system
play soothing
stages, heart personalized sleep adjusts
sounds and white
rate, and breathing insights and automatically for
noise.
patterns. coaching. optimal comfort.

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 PRICING STRATEGY

PREMIUM PRICING REFLECTS

ADVANCED TECHNOLOGY AND
PERSONALIZED EXPERIENCE.

INTRODUCTORY OFFER: 20%

While SmartSleep offers premium DISCOUNT FOR EARLY ADOPTERS
features, its price is competitive
with high-end pillows and sleep
trackers combined. Early adopters
benefit from an introductory SUBSCRIPTION MODEL FOR ACCESS
discount, and the subscription TO SLEEP COACHING AND ADVANCED
model allows for customization FEATURES.
based on individual needs.

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 PLACE
Targeted online sales through the Smart Sleep
website and partner e-commerce platforms.

Select brick-and-mortar partnerships with

high-end bedding stores and health &
wellness retailers.

Collaborations with sleep clinics and

health professionals to recommend
SmartSleep to patients.

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 PROMOTION

Multi-channel social media marketing

campaign with influencer partnerships
and user-generated content.
Targeted online advertising on platforms
frequented by our target audience.

Content marketing through informative blog

posts, articles, and educational videos.

Collaborations with sleep experts and

bloggers to promote SmartSleep benefits.

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 SmartSleep caters to individuals who prioritize their sleep and
health. We'll foster a community for sharing experiences and
PEOPLE tips, while dedicated customer service ensures user satisfaction
and builds loyalty.

TARGET AUDIENCE Health-conscious individuals seeking to improve sleep

quality and overall well-being.

ONLINE SUPPORT Focus on building a supportive online community

with user forums and interactive social media groups.

CHANNELS Offer excellent customer service with dedicated

support channels and personalized attention.

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 We prioritize a smooth and effortless customer experience. From
PROCESS ordering to setup, we ensure ease of use and accessibility. The
mobile app empowers users to personalize their sleep journey
and understand their unique sleep patterns.

PAYMENT Seamless online ordering and secure payment

processing.

SHIPPING Fast and reliable shipping with tracking information.

APPLICATION User-friendly mobile app for sleep tracking, data

analysis, and personalized settings.

SETUP Easy and intuitive product setup with clear

instructions and tutorials.
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 PHYSICAL EVIDENCE

PREMIUM PACKAGING HIGH-QUALITY PRODUCT CLEAR AND

WITH SLEEK DESIGN AND CONSTRUCTION WITH INFORMATIVE PRODUCT
PREMIUM DURABLE
SUSTAINABLE COMPONENTS. MOBILE APP GUIDES AND MANUALS.
MATERIALS. WITH INTUITIVE DESIGN AND
USER-FRIENDLY INTERFACE.

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THANK YOU
Laiba Mujahid

0301-0109682

l.mujahid.22359@khi.iba.edu.com

www.smartsleep.com

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