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Practical Research in The Streets of Communication
Practical Research in The Streets of Communication
Practical Research in The Streets of Communication
QUALITATIVE RESEARCH
ACROSS FIELDS
Directions: Write T, if the statement is true, and F, if it is
false.
______ 1. Qualitative research can be subjective.
______ 2. Qualitative research takes place in a natural
setting.
______ 3. The researcher in a qualitative study is the
primary instrument in data collection.
______ 4. Phenomenology is studying a certain cultural
group.
______ 5. Grounded theory is discovering a new theory
along the process of data collection.
______ 6. Qualitative research is sometimes hard to
prove.
______ 7. Content and discourse analysis requires the
examination or analysis of the substance or content of
the communication.
______ 8. A case study is conducted for a short period of
time.
______ 9. Phenomenology is studying people’s
experiences.
______ 10. Ethnography is the study of people’s
traumatic experiences.
Schools, hospitals, social media, and media (radio and
television) are among the beneficiaries of qualitative
research. These institutions have contributed largely to
sustaining society. Qualitative research has been found to
be effective in finding answers to phenomena in the
context of different disciplines like education, technical
communication, business, social and behavioral sciences
advertising, and social work. Further, the latest
developments of these disciplines are relatively
contributed by qualitative study.
11. This kind of qualitative research requires the analysis of the
substance or content of the communication that takes place in different
forms.
A.Case study C. Content and Discourse
Analysis
B. Historical Analysis D. Phenomenology