National University of Science and Technology

“Think In Other Terms”

FACULTY : MEDICINE
DEPARTMENT : MEDICINE AND SURGERY
COURSE NAME : LANGUAGE AND COMMUNICATION SKILLS
COURSE CODE : SBS 1101
PRESENTATION : THE AIM AND KEY OBJECTIVES OF THE COMMUNICATION PROCESS
LECTURER : PROF T L LUZANE
GROUP NAMES GROUP STUDENT NUMBERS
MANYISE NOEL N02315855A
SIBANDA P CHRISTOPHER N02315846C
TODHLANGA TADIWA N02316854Y
MOYO NOZIPHO N02315874X
OBJECTIVES
❑ COMMUNICATION DEFINED
❑ ILLUSTRATING AND EXPLAINING THE
COMMUNICATION PROCESS
❑ AIM OF THE COMMUNICATION PROCESS
❑ OBJECTIVES OF THE COMMUNICATION PROCESS
 COMMUNICATION
●Refers to a two-way process of transmitting
information, thoughts, sentiments, or opinions
between two or more people, either orally or
nonverbally, via a medium.
COMMUNICATION PROCESS
It can be broken down into eight stages

Sender

Channel Encoding
Cycle
Noise

Feedback Message

Noise

Decoding Channel

Receiver
COMMUNICATION PROCESS : THE SENDER

⮚ Communication starts with an idea or something we want to express which can usually be information and the person
has an idea or information to communicate .
 COMMUNICATION PROCESS

⮚The idea is encoded based on their unique perceptions such as knowledge, attitudes,
cultures, feelings, values, past experiences etc..
⮚Think back to your history classes or football, what does a group at war or your
team do when they don’t want the other side or group to understand ?
⮚They place that information or team play into code
⮚In other words they “encode the idea”.
COMMUNICATION PROCESS: ENCODING
⮚The idea is encoded based on their unique perceptions such as knowledge, attitudes, cultures,
feelings, values, past experiences.
COMMUNICATION PROCESS: MESSAGE

● The encoded idea is then sent as a message through a channel or medium which can either be face to face
communication, telephone conversation, video calling, letter, email, SMS, facial expressions or body language.
 COMMUNICATION PROCESS:
“THE MESSAGE”
❖ THIS IS JUST LIKE IN A FOOTBALL GAME, THE RECEIVER
IS TO RECEIVE THE BALL WHICH IN THIS CASE IS THE
“MESSAGE”
COMMUNICATION PROCESS : DECODING

●The receiver has to interpret the message

and can also be influenced by the
perceptions I mentioned before with
knowledge and feelings among others.
●This is called decoding
● The sender has to ensure that the receiver understood the message therefore it is the receiver’s job to convey a
message back and this is an essential part of the entire communication process and is called “FEEDBACK”
● The above is one of the objectives of the communication process.
COMMUNICATION PROCESS: NOISE

●It refers to the influences on effective

communication that influence the interpretation
of conversations for instance a mixture of a lot
of voices called a babble can distort the
interpretation of the message.
COMMUNICATION PROCESS GOES ON AND
ON DEPENDING ON THE LENGTH OF THE
CONVERSATION
 AIM OF THE COMMUNICATION PROCESS
●The main aim of the communication process is to
transfer the message CORRECTLY from the
sender to the intended receiver and also the
receiver has to interpret the message correctly as
well.
●It also aims to create awareness, imparting
knowledge and projecting an image.
OBJECTIVES OF THE COMMUNICATION
PROCESS

o Informing
o Inquiring
o Persuading
o Expressing emotions
o Entertaining, accepting and building relationships
 COMMUNICATION PROCESS
OBJECTIVE :INFORMING

● You are offering knowledge for decision-making purposes,

but you are not necessarily pushing for a specific action.

● For instance, in health administrative dep you have to

convey information that can be policies, procedures,
decisions etc. , so that the listener will hear, read, understand
what is said, agree and accept the message as well as react as
intended by the manager or sender of the message.
● A teacher can convey a lesson to his or her students and with
the understanding of communication process its easier for
him or her to communicate with the students.
COMMUNICATION PROCESS OBJECTIVES :
INQUIRY

● Ask for a specific action by the receiver.

● Request for information and assistance or support.
● It can be a visitor asking for directions in an are that is new
to him or her or an investigator that could be asking for
information from witnesses about an incident or even a
student requesting for clarification on a certain topic.
 COMMUNICATION PROCESS OBJECTIVES :
PERSUASION
● To reinforce or change a receiver’s belief about a topic and possibly act on the belief
● For instance a medical practitioner would probably desire to influence or persuade the patient in a way that
will help acquire a favorable health condition.
● Also, a mother would persuade her child not cry by communicating with her baby in a persuasive way for
example promising to buy her baby an ice cream.
● A politician can urge his or her audience to vote for him or her.
 COMMUNICATION PROCESS OBJECTIVES: EXPRESSING
EMOTIONS

● Communication process ensures

that people are able to express
their emotions, state, feeling etc..
● One can be able to express his or
her fear, joy, excitement,
amazement, angriness, sickness
and so on through their body
language or facial expressions.
COMMUNICATION PROCESS : ENTERTAINING, ACCEPTING AND BUILDING
RELATIONSHIPS

● You usually entertain to amuse or satisfy your audience or listeners.

● Communication process can help us get understood by others as well as being accepted by others basing on how
they have understood us.
● Some messages you send may have the simple goal of building good-will between you and the receiver.
REVIEW
● Communication is a two way process of conveying information, ideas, feelings or opinions between two or
more persons either verbally or non-verbally using a medium or channel.
● The communication process begins with the sender encoding his or her idea, sending the message through a
medium or channel that can be letter, telephone, air, body language or facial expressions; the receiver receives
and decodes the message and conveys a message back which is called feedback and this can be affected by
noise or barriers such as a babble and the message goes back to the sender through a channel or medium thus
the communication process goes on and on until the end of the conversation.
● The aim of the communication process is to ensure the message is delivered correctly from the sender to the
intended receiver.
● Objectives of communication are :
✔ To inform
✔ To inquire
The
End!! ✔ To persuade
✔ To express emotions
✔ To entertain, get accepted and build relationships
REFERRENCES
https://www.potentialunearthed.co.uk/wp-content/uploads/2017/09/Comms-Cycle-Handout.pdf