What are the types of media?

The types of media are the different channels through

which information and entertainment reach an
audience. Media often includes the content itself as
well as the physical device needed to transmit it, such
as television programming and a television. You can
divide media into four distinct categories
Print media: Print media refers to printed materials,
such as books ad magazines, that contain words and
images.
Broadcast media: Broadcast media includes information
transmitted through one several mass communication
channels, such as television and radio
Internet media: Internet media is content distributed
online and can include emails and online publications.
Video media: Video media refers to the use of video
content as a means of communication or
entertainment. This can include television programs,
movies, online videos, video blogs, and live streaming.
 Print Media

Print media refers to printed materials, such as books

and magazines, that contain word and images.
This type of publishing has been around since the
emergence of the printing press in the 15th century,
when in enabled the rapid spread of information for
the first time in human history. It remains an important
part of communication and marketing to this day.

In the past few decades, print media has faced stiff

competition from new media, such as internet and
television. Neverethless, print media still remains
relevant in some contexts.
 Factors to consider when
selecting types of media

Your budget
Size and nature of your business
Your product or services
Media availability
Your marketing goals
 Advantage of newspapers

 High Frequency: Most national and local newspaper organizations

deliver daily.
 High level of reader engagement: Readers must be decide to purchase a
newspaper and when they read it, increasing their level of engagement
with the content.

Disadvantage of newspapers

 Posibility of becoming ruined: Printers use inexpensive, low quality

paper that becomes discolored and brittle.
 Short period of relevance: Most newspapers contain daily events and
news that lose relevance within a day or two.
Example of print media:

• Newspapers
• Magazines
• Books
• Billboards
• Posters
• Flyers
• Catalogs
• Comic books
• Post cards
• Greeting cards
 Broadcast media

Broadcast media describes the traditional forms of media that

include television and radio. Technically, the term “ broadcast
media” can include the internet as well and even such things
as Bluetooth marketing and other forms of location-base
transmissions.
But mainly, we’re talking about television and from the
perspective of marketers, that will mean television and radio
advertising. Is there a place for broadcast advertising in your
business.
Example of broadcast media

• Television
• Radio
• Traditional Telephone
• Audio Recording and Reproduction
 New Media
As a member of an increasingly globalized,
technologically advanced world, you probably use new
media every day to stay in touch with your loved ones,
discover and engage in your interest, and keep up with
the news. You may use it to study for school, and you
might work remotely once you graduate.
Whether it’s our educations, careers, hobbies, or
personal lives; life in contemporary society is almost
invariably shaped by media, particularly new media.
The evolution of existing media delivery systems
The past 30 or so years have seen dramatic changes in the way of media content is
delivered. As recently as the 2000s, when traditional media was the norm, most people
received television visual through aerials, and there were only around five terrestrial
television channels available.
Now, high-definition, flat-screen digital television and access to hundreds of digital
satellite and cable TV channels are common.

The development of new communication technologies

Novel forms of technology have enabled different types of communication to come in
daily use. Affordable personal computers and mobile phones are relatively new
technologies that have facilitated new types of communication \, particularly text
messaging.
The most innovate technology that has appeared in the last 20 years is undoubtedly
the internet
Example of new media

• Website
• Social media networks such as Facebook, Instagram, Twitter,
Snapchat and Tiktok
• Email
• Blogs
• Music, film and television streaming services such as Netflix,
Hulu, Amazon, Prime Video and Disney
• Virtual and augmented reality games
 VIDEO
Video is an electronic medium for the recording, copying,
playback, broadcasting, and display of moving visual media.
Video was first developed for mechanical television system,
which were quickly replaced by cathode-ray tube ( CRT ) system,
which, in turn, were replaced by flat-panel displays of several
types. Video media generally refers to computer files containing
video in various digital formats. The term may also refer to
physical media such as VHS tapes, DVDs and Blu-ray discs.
Contrast with audio media.
A program, movie, or other visual media product featuring
moving images, with or without audio, that is recorded and
saved digitally or on videocassette
Quiz

Questions:

1-4 What are the four types of media?

5-8 Give atleast four example of print media
9-10 What is broadcast media in your own idea?
THANK YOU
NIGARS