SEMIOTIC

ANALYSIS
MEDIUM/MEDIA USED
IMAGE AND WORDS USED
IMAGE AND WORDS USED
• 18 - 30 years old
• At least high school graduate
• Knowledgeable to basic mathematical computations
• Preferably female
• Have a good visual impact and pleasing personality
• Weight must be proportionate to height
• Have clear complexion, eyesight and good set of teeth
• Know how to communicate in Filipino and English
• Definitely love dealing with all types of people.
IMAGE AND WORDS ARE
SAYING

Potato corner Branding

Service crew hiring
High requirements and
qualifications
 ASSUMPTIONS INDICATED IN
THE IMAGES AND WORDS USED
They are hiring Miss Universe
candidate or beauty candidates that is
able to fit their standards of crew.
INTENTIONS/BIASES/POWER RELATIONS REVEALED

Sexism
Ableism
Body-shaming
Lookism
 POTENTIAL IMPACT ON THE ATTITUDES,
BELIEFS, AND VALUES OF THE TARGET
AUDIENCE
Potato corner hiring issue resonates for the
community in the Philippines that jobs have high
qualification and standards that promotes biases and
discrimination even at work.
HOW VARIOUS READERS, VIEWERS MAY
RESPOND

• Qualifications should be an opportunity,

not an hindrance

• Realistic expectation should be met

• Expecting more should be rewarding

more