URBANCHIC

Paula Ugarte, 48540

Alba Tobaja, 48448
Dario Cereceda, 48460

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CONTENT:

1. Presentation and justification of the topic

2. Literature review
3. Marketing plan
3. Activity schedule
5. Financial plan
6. Conclusion

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Presentation and justification of the topic

.

• Clothing brand for young

people
• 18-30 years old
• Born out of the need to
meet the demands of
constantly changing
market

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Reasons for justify UrbanChic

Modern
Commitment to
Focus on design and
authenticity and
sustainaility exceptional
individuality
quality

Community Representing
and active and
participation diverse
lifestyles

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Literature review
Introduction Criteria for inclusion and exclusion data

Inclusion: Exclusion:
• Thematic relevance • Thematic irrelevance
• Actuality • Age
• Peer-reviewed • Non-peer-reviewed
publications publications
• Specifics demographics • Non-relevant demographics

Summary of the selected studies Conclusion

• Survey • young people repesent an
• Focus group important deomgraphic segment in
• Consultation of market reports the fashion industry
and indsutry publications • The research methods provide a
solid combination
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Marketing strategy

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Action plan

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Objectives

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Ways of controlling and being able to

redirect the plan

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Activity schedule
• First year: launching and consolidating in the local market.

• Second year: national expansión to another city in Spain.

• Third year: international expansion.

Each phase of the calendar focuses on essential aspects.

This calendar of activities reflects Urban Chic’s commitment to

authenticity and building a lifestyle that goes beyond clothing,
becoming a distinctive and essential brand in the youth fashion area.

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Activity Schedule:
Year 1

• Months 1 and 2: creation of the first collection

• Months 3 and 4: digital marketing strategies and launch events

• Months 5 and 6: market research and producto line adaptation

• Months 7 and 8: legal formalities and brand registration

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Activity Schedule:
Year 2

• Expansion planning

• Marketing ramp-up and daily operations

Year 3

• Market research and product adaptation

• Launching in new markets and international operations

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Financial Plan:
Year 1

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Financial Plan:
Year 2

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Financial Plan:
Year 3

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Conclusion

Urban Chic has the potential to be not simply a brand in the youth
fashion market, but to become an international benchmark and
lifestyle.

• Sustainability, authenticity and creating a connected community

Urban Chic is not just about clothes, it is a journey towards creting

a lifestyle that inspires, empowers and unites young people
around the world.

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