A presentation on

AGENCY.COM
Presented By: Nilesh Gosai (10F22) Vijay Kumbhar (10F38) Nija Sukhadia (10M64) Nikita Gamit (10M65)
Subject: New Enterprise Management (2010-12) Presented to: Mrs. Swati mehta

G.H.Patel post graduate institute of business management, Sardar patel university, V.V.Nagar

INTORDUCTION
Agency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. On February 10, 1995, Agency.com was incorporated by Chan Suh and Kyle Shannon to provide website development and interactive marketing services.

Emerging channels

From online campaign to e-mail marketing and search engine programme to optimize your digital marketing mix to create a stir

SERVICES
strategy services
advising clients on business models for their online businesses

creative services

brands online, developing graphic designs and Web site structure for client Web sites recommending and installing appropriate hardware and software networks,

technology services

Why rapid growth???

Commenced a string of acquisition Satisfied Young creative artist and web programmer The closed working culture which takes unorthodox initiative Create opportunities for employees to learn business and personal skill at firms expenses Cultural values and down to earth management

7 Beliefs
Believe in making the complex simple
spiraling choices and mounting overload

Believe captivating experiences create affinity

product parity, low attention spans and bought loyalty

Believe every touch-point matters

decisions based on the briefest of encounters

Believe digital interactions must fit seamlessly into the customer experience
disjointed and fragmented communications

Cont
Believe human behavior is the hardest code to crack
propelled by incredible technology

Believe delight leads to demand

where customers demand perfection

Believe it takes insight and imagination to stand out and win

full of brands and their noise

Challenges
Integration challenges
integrating the operations processes and cultures of the disparate acquired firms

Managing Turnover
Turnover rose to the industry average of 30%

Integrating senior Management

Senior executive accepted rose that may have been out of their comfort zone, but after some period many of them leave the company to take on roles that better fir their skill and interest

Heavyweight competition Financing growth

difficult to find opportunity where the excess money can be invested IPO might a loss of control over AGENCY.COM