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  • 4C-Repeat Customers

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    icbinb1976
    5 views11 pages
    The document discusses how to attract and retain repeat customers. It notes that repeat customers can have a high lifetime value for companies, such as $360,000 for FedEx customers and $4,000 for Pizza Hut customers. It suggests marketers can advertise to customers in various media like TV, magazines, and online to gain their attention and remember their brand. Retailers can also design stores and websites to influence customer satisfaction, decisions, and expectations to encourage repeat purchases.

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    The document discusses how to attract and retain repeat customers. It notes that repeat customers can have a high lifetime value for companies, such as $360,000 for FedEx customers and $4,000 for Pizza Hut customers. It suggests marketers can advertise to customers in various media like TV, magazines, and online to gain their attention and remember their brand. Retailers can also design stores and websites to influence customer satisfaction, decisions, and expectations to encourage repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views11 pages

    4C-Repeat Customers

    Uploaded by

    icbinb1976
    The document discusses how to attract and retain repeat customers. It notes that repeat customers can have a high lifetime value for companies, such as $360,000 for FedEx customers and $4,000 for Pizza Hut customers. It suggests marketers can advertise to customers in various media like TV, magazines, and online to gain their attention and remember their brand. Retailers can also design stores and websites to influence customer satisfaction, decisions, and expectations to encourage repeat purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Repeat Customers

    Valuable
    Consumer is.. Attention Marketer can..

    Watching TV
    Like Advertise
    Driving
    Magazine
    Elevator Remember
    Airplane……
    Act

    Visiting Mall, Store, Website Decisions Retail Design

    Using Product Satisfaction Expectation& Performance


    Consumer is.. Attention Marketer can..

    Watching TV
    Like Advertise
    Driving
    Magazine
    Elevator Remember
    Airplane……
    Act

    Visiting Mall, Store, Website Decisions Retail Design

    Using Product Satisfaction Expectation& Performance


    Repeat Purchase
    Lifetime Value of a Customer

    $360,000 for FedEx


    $4000 for Pizza Hut
    Repeat Purchase
    Repeat Purchase
    Customer Satisfaction

    Repeat Purchase
    Customer Satisfaction

    Lack of Competition

    Repeat Purchase
    Customer Satisfaction

    Lack of Competition Price Promotion

    Repeat Purchase
    Customer Satisfaction

    Lack of Competition Price Promotions

    Repeat Purchase

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