LESSON 5: Types of Media

Print Media
media consisting of paper and ink,
reproduced in a printing process that is
traditionally mechanical.
Broadcast Media
 media such as radio and television that
reach target audiences using airwaves as
the transmission medium.
Film/Movies
These are the oldest form of motion
picture technology capable of capturing
lifelike video-style images
New Media
content organized and distributed on
digital platforms such as the Internet.
MEDIA CONVERGENCES
MASS MEDIA AND MEDIA
EFFECTS
MASS MEDIA
It is known as being one of the most
significant forces in modern culture.
It refers to channels of communication
that involve transmitting information in
some way, shape or form to large numbers
of people.
MEDIA EFFECTS
itis typically defined as social or
psychological responses occurring in
individuals, dyads, small groups,
organizations, or communities as a result
of exposure to or processing of or
otherwise acting on media messages.
THEORY on how media affect people’s
attitudes and behaviors.
Third – party Theory.
Reciprocal Effect
Boomerang Effect
Cultivation Theory (George Gerbner)
Agenda-setting Theory (Lippmann/
McCombs and Shaw
Propaganda Model of Media Control
(Herman & Chomsky )