Consumer Behaviour

Trends in Online
Marketing
Table of Content
• Introduction
• Personalization
• Example 1
• Social Media Influencers
• Example 2
• Conclusion
Introduction
 One of the most important aspects of online marketing: understanding consumer behavior trends.
As we know, the world of digital marketing is constantly evolving, and staying up to date with the
latest trends is crucial if you want to succeed.

 Two key trends that are currently shaping the online marketing landscape: personalization and social
media influencers.

 But before dive into those topics, let's take a moment to talk about why understanding these trends
is so important.
Trend 1: Personalization
 Personalization is one of the most important trends in online
marketing today. By tailoring content to individual users based on
their preferences, behaviors, and demographics, companies can
create a more engaging and relevant experience for their
customers.

 One company that has done an exceptional job with personalization

is a large online retailer. They use data from customer searches,
purchases, and browsing history to offer personalized product
recommendations. This has resulted in higher customer satisfaction
and increased sales for the company.
Example 1: Amazon
 Amazon's online marketing strategy is centered around personalization, which allows them to
provide a tailored experience for each individual user. By analyzing user data such as search history,
purchase history, and browsing behavior, Amazon is able to recommend products that are relevant
to each user's interests and needs.

 In fact, Amazon's personalized recommendations account for up to 35% of their revenue. This shows
just how effective personalization can be in driving sales and increasing customer loyalty.
Additionally, Amazon uses personalized emails and targeted advertising to further enhance their
marketing efforts.
Trend 2: Social Media
Influencers
 Social media influencers have become a powerful force in online marketing. With their large
followings and ability to connect with audiences on a personal level, they offer a unique
opportunity for brands to reach new customers and build brand awareness.

 Studies have shown that consumers trust recommendations from influencers more than
traditional advertising. This is because influencers are seen as authentic and relatable, and
their endorsements are often seen as genuine recommendations rather than paid promotions.
As a result, influencer marketing has become an increasingly popular strategy for brands
looking to connect with consumers in a meaningful way.
Example 2: Glossier
 Glossier is a beauty brand that has become
incredibly popular in recent years, thanks in part
to their innovative use of social media influencers
in their online marketing strategy.

 By partnering with influencers who have large

followings on platforms like Instagram and
YouTube, Glossier is able to reach a wider
audience and build trust with potential
customers. These influencers create content
featuring Glossier products, which can then be
shared across multiple channels and used to
drive sales.
Conclusion
 In conclusion, understanding consumer behavior trends in online marketing is
crucial for businesses that want to stay ahead of the curve. We've discussed two
important trends: personalization and social media influencers. Personalization
allows companies to tailor their marketing messages to individual customers,
which can lead to higher engagement and conversion rates. Social media
influencers have become an effective way for brands to reach new audiences
and build trust with consumers.

 To stay competitive in today's digital landscape, it's important to keep up with

these trends and adapt your marketing strategies accordingly. By doing so, you'll
be able to connect with your target audience on a deeper level and create more
meaningful relationships with them.