Force Motors

Summer Internship in
Sales department

Submitted by: Harsh Borisagar Submitted to: Mr. Kapil Gupta

 Acknowledgement

• I would Like to thank my Internship program mentor , Prof. Renil Thomas for giving
me this opportunity.
• I would like to thank my external mentor Program manager Mr. Kapil Gupta for
allowing me and giving me the opportunity to perform my internship program under
their supervision in sales department at Authorized Centre of Force Motors, Kiran
moters, Rajkot.
• I would also like to thank my parents, family and my friends for their precious support
which encouraged me to complete my work. In addition to that, I would also like to
mention the company personals who gave us the permission to let us go in field work
for the internship.
 Force Moters
• On 15th August 1957, the 10th anniversary of Indian independence, Mr. N.K.
Firodia signed a collaboration with Vidal & Sohn Tempo Worked for phased
manufacturing of TEMPO 3 WHEELER & manufacturing was started in a small
plant at Goregaon, Bombay. The initial licensed capacity granted by the
government was 1000 vehicles per year and 80 vehicles per month(s).
 History
• Force Motors started production of the Han seat three-wheeler in collaboration with
German Vidal & Sohn Tempo Worked and went on to establish a presence in the light
commercial vehicles field with the Matador, the proverbial LCV (light commercial
vehicle) in India. Bajaj Tempo was associated with Mercedes-Benz since 1976 and in
1982 they began buikling the Mercedes-Benz OM616 diesel engine. Through the 1980s
and 1990s, and especially in the last five years with a major product development effort,
Force Motors has introduced new light commercial vehicles, a face lifted series of Tempo
Trax utility vehicles, new tractors, and a new range of three-wheelers. The Matador,
which defined the light commercial segment in India, saw sales collapsing in the late
1990s and Bajaj Tempo began a substantial program of developing modern vehicles to
replace it.
Development of Force Moters
Development of Force Moters
 Vehicle Segmentation of FORCE MOTORS

• Force Motors is one of the leading manufacturer and seller for Light commercial vehicles which
includes Traveller Passenger, school bus, Ambulance, Smart city, intercity bus. Force motors is
India’s largest Ambulance maker. Force motors is Fastest growing School Bus manufacturer.
1. Agricultural Vehicles: Balwan Tractors, Orchard Tractors
2. Personal Vehicle: Gurkha
3. Sports Utility Vehicles: Force One SUV(Discontinued)
4. Commercial Vehicles: Traveller & Trax (Passenger & Kargo)
Vehicle Segmentation of FORCE MOTORS

Passenger: 1. Traveller
2. Trax Cruiser
3. Trax Toofan
4. Trax Gama
5. Trax Challenger
Kargo: 1. Cargo Delivery Van
2. Trax Kargo King
Traveller School Bus
Traveller School Bus
 Benefits of traveller School Bus
• It offers peak torque of 350Nm from 1600 to 2200 rpm, the high low-end torque
ensures smooth ride even at low speeds. In addition, Traveller-MONOBUS has
best-in-class power to weight ratio and is almost 800 kg lighter than comparable
models.

• The advanced 5 speed synchromesh gearbox with double cone synchronizer

rings, offers low friction and smooth transmission. The special clutch lining is
designed for frequent start-stops common in short distance tour and bus
operations.
• Traveller-SCHOOL BUS is the only 33/41 seater with monocoque construction
offering outstanding structural strength and unmatched durability. Traveller-
MONOBUS is also the only vehicle in its class to adopt the 6th Generation Cathodic
Electro Deposition (C.E.D) Dip painting process for the whole body, for primer
application thus offering the highest levels of rust protection and corrosion resistance.

• The Traveller-SCHOOL BUS is the only vehicle in its category with disk brakes on all
wheels with new uni-booster hydraulic braking technology, ABS, EBD and latest
Engine Drag Torque Control ensuring top class, sure stop braking.
Mono-School Bus
Mono-School Bus
 Benefits of Mono-School Bus
• Traveler-MONOBUS is powered by the 115 HP / 350 Nm, Mercedes derived, 3.2
liter, Common Rail engine. It offers peak torque of 350Nm from 1600 to 2200
rpm, the high low-end torque ensures smooth ride even at low speeds. In addition,
Traveler-MONOBUS has best-in-class power to weight ratio and is almost 800 kg
lighter than comparable models.

• The advanced 5 speed synchromesh gearbox with double cone synchronizer rings,
offers low friction and smooth transmission. The special clutch lining is designed
for frequent start-stops common in short distance tour and bus operations.
• Traveller-MONOBUS is the only 33/41 seater with
monocoque construction offering outstanding
structural strength and unmatched durability.
Traveller-MONOBUS is also the only vehicle in its
class to adopt the 6th Generation Cathodic Electro
Deposition (C.E.D) Dip painting process for the
whole body, for primer application thus offering the
highest levels of rust protection and corrosion
resistance.

• The Traveller-MONOBUS is the only vehicle in its

category with disk brakes on all wheels with new
uni-booster hydraulic braking technology, ABS,
EBD and latest Engine Drag Torque Control
ensuring top class, sure stop braking.
Designs of Force Buses
 Project profile

•After getting briefing and introduction we having the interview session we are
having some question related to the past work experience in that the superior
authority they divided us as we are suite in which profile for marketing of
interior or security.

• Training session we getting in detail information about the product line what
exactly the features in that we have to focuses on the following products which
are come in to what we are going to select the target market.
 Objective of FORCE MOTORS

• The main objectives of the Force Motors systematic approach to training

and development programme is to keep an organization at the front of its
industry maximize performance and energize every level of the
organization.
 Process description

1. Visit a School
2. Meet Principal / Bus Department
3. Ask data like, contact number, mail address, Requirement etc.
4. If there is any requirement then fix a Meeting appointment with principal and Our sales executive.
5. After meeting, if deal done then collection of data and closing of sales
 Literature review

• I worked with Force Motors ltd. As a management

trainee the area of company I work as Force Motors
(School Bus) in that we work to promote as well as sale
School Bus of Force Motors. Ideally the market which
we are in Force Motors having advantages of their
quality and consistency. We getting the benefit of that
good will it going to be very easy to generate the
enquire following are the task which we are to
performing doing the internship period.
 Literature review

• Selection of target educational sectors.

• I ask the principal to getting appointment regarding about program for Force Motors (School
Bus) products.

• I explain the all new School Bus Segment.

• Collect the mobile no, mail Id of school.

• Send mail to reputed client about product description as per their requirement.

• Gathering information about bus details, area and other details.

• Everyday reporting to superior authority.

 Problem statement

• Lots Of competition in School Bus market.

• Not everyone can afford the product.
• Taking too much time for getting response from client.
• The major problem while I was gathering the data to fill the form is
that in many school they were not allow me to talk to principle or
bus department because they were working on prior appointment
meeting only.
Some photos of school which I visited
THANK YOU