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Source- Wikipedia
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…certificate…
This is to certify that this project has been made by ADITI ASATI of class XI A

On the topic of business management (NESTLE) under the guidance of our

business teacher PRIYANSHUL mam and have been completed it
successfully

CLASS TEACHER
ACKNOWLEDGEME
NT
I would like to express my special thanks of gratitude
to my business teacher-
(miss priyanshul mam)

who gave the opportunity to do this wonderful project

on the topic of business management

I like to thank all my supporters who have motivated

me to fulfill this project before timeline………
CONTENTS
 History
 Introduction
 Objective
 INDIA Business Vision
 Innovation and Renovation
 Marketing Strategies
 Recruitment & Policy
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HISTORY
Henri Nestlé (1814–1890), a German-born Swiss confectioner, was the founder of
Nestlé and one of the main creators of condensed milk.
Nestlé's origin dates back to the 1860s when two separate Swiss enterprises were
founded that would later form Nestlé. In the following decades, the two competing
enterprises expanded their businesses throughout Europe and the United States.
INTRODUCTION..

Nestlé is the world's largest food and beverage company. We have more than 2000 brands ranging
from global icons to local favourites and we are present in 191 countries around the world. We are
driven by the purpose of enhancing the quality of life and contributing to a healthier future.

.
Presentation title 7

OBJECTIVE
At Nestlé, respect has a special and powerful meaning. It has a huge impact on the way
we work and run our business.

Our values are rooted in respect. A respect for ourselves. For others. For diversity. And
for the generations who will follow in our footsteps.

Setting out our values is crucial - but living by them makes the difference. We serve
with passion, build for the long term, and are inspired to innovate. We always strive to
do better, so we can grow and succeed together.
INNOVATION AND RENOVATION
We're committed to developing innovative products and services that unlock the
power of food and enhance quality of life. Together, we aim to support people and
pets, at every life stage - now and in the future.

Whether the focus is on developing plant-based foods to support healthier lifestyles, tackling
packaging waste or driving affordable nutrition, we're continually developing our products
and services, while innovating to create new ones.
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INDIA BUSINESS VISION

To be a leading, competitive, Nutrition, Health and Wellness Company
delivering improved shareholder value by being a preferred corporate citizen,
.
preferred employer, preferred supplier selling preferred products.
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Cooperative business principles

Our Corporate Business Principles provide a strong ethical framework. They

ensure we act with integrity while complying with laws, regulations and our
own commitments.

The Corporate Business Principles contain six chapters. Click on the colored
triangles to discover more information about each one.
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Recruitment & policy

The Nestlé policy is to hire employees with personal attitudes and professional skills
enabling them to develop a long-term relationship with the Company. Therefore, special
attention will be paid to ensure there is a strong alignment between a candidate's values and
the Nestlé culture.
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MAGGI

Maggi is an international brand of seasonings, instant soups,

and noodles that originated in Switzerland in the late 19th
century. The Maggi company was acquired by Nestlé in 1947.
 KITKAT

Have a break,have a Kitkat

The world's favorite break

From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone.
KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through
the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there's no reason not to
pause… and enjoy a break.
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NESCAFE (COFFEE)
• When we first launched NESCAFÉ in
Switzerland on 1 April 1938, it was predicted
to be a huge success. But then WWII started
in 1939. During the war, NESCAFÉ was a
staple in the food rations of the US forces,
and they loved it. Quick, easy and delicious
coffee.
• After the war, NESCAFÉ was exported to
France, Great Britain and the US, and the
American troops became our brand
ambassadors, spreading their love of
NESCAFÉ.
• During the rest of the 1940s, the popularity of
NESCAFÉ grew. Today, NESCAFÉ is
enjoyed in over 180 countries and has become
the world’s favourite coffee
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CERELAC
Cerelac is a brand of instant cereal made by Nestlé. The cereal is promoted for
infants 6 months and older as a supplement to milk when it is no longer the sole
item in an infant's diet