Chapter 1

Introduction
to
Events
Events
An events is a general term indicating the coming together of a
number of people in one place, to confer or carry out a particular
activity.
Frequency can be on an ad this basis or according to a set pattern.
 Special Events
A gathering of human beings, generally lasting from a few hours to a few
days, and designed to celebrate, honor, teach about, or observe human
endeavors.
A unique moment in time celebrated with ceremony and ritual to satisfy
specific needs.
TYPES
OF
EVENTS
Types of Events
1. Events based on size
2. MICE
3. Events based on purpose
and content
4. Special events based on
Natural Phenomena
1.Events based on size
 1.1 Mega Events
Mega events are the largest events generally targeted at
international markets
Ex. World Cup Soccer
2. MICE
Is the fastest growing segment of the tourism
industry.
The acronym means
Meetings,
Incentives,
Conventions and
Exhibitions
2.1 MEETING
2.1 MEETING
A meeting takes place when two or more
people come together with a common agenda.
People attend meetings for education, training,
decision-making, research, sales, information
exchange, networking, strategic planning,
teambuilding and problem solving.
 TYPES
OF
MEETINGS
Conference
Anevent used by any organization to
meet and exchange views, convey a
message, conduct a debate or give
publicity to some area of opinion on a
specific issue.
Congress
The regular coming together of a large
group of individuals, generally to
discuss a particular subject.
A congress will often last several days
and have several simultaneous
sessions.
OTHER TYPES OF
MEETINGS
SYMPOSIUM
SYMPOSIUM
A SYMPOSIUM is formal presentation where
there is limited interaction between
presenters and the audience
LECTURE
 LECTURE
A LECTURE is an individual presentation,
often by one expert where the audience
can ask questions after the discussions.
 PANEL
In a PANEL, two or more resource persons
offer their opinion on a specific topic.
WORKSHOPS
 WORKSHOPS
Requires hand –on activities to facilitate
learning. These deal with specific
problems, issues, or assignments.
Face to face discussions are expected from
the participants.
FORUM
 FORUM
A FORUM is an interactive
discussion led by invited speakers.
SEMINARS
 SEMINARS
Provide room for interaction
between attendees and resource
speakers. There is a lot of sharing
of knowledge and experience from
both parties.
CLINIC
 CLINIC
A CLINIC refers to training
activities, usually sports
activities. It presents drills and
instructions on specific topics.
RETREATS
 RETREATS
Are generally spiritual in nature
usually conducted in a location
away from the city.
It is used for bonding, planning
sessions, or for relaxation and
2.2 INCENTIVES
 2.2 INCENTIVES
An incentive is a gift for a job well
done. It is also motivational tool to
encourage employees to achieve
business goals such as a sales quota
set by a company.
Incentives are not only vacations in
exotic destinations, but include golf
and casino games, shopping, spa and
message treatments and/or concert
tickets.
2.3 CONVENTION
 2.3 CONVENTION
Is also defined as a with an
exhibit. Its strength comes from
the combined attractions of
having multiple, simultaneous
activities.
Gathering of delegates, representatives
and members of the membership or
industry organization convene for a
common purposes. Common features
include educational sessions, committee
meetings, social functions, and meetings
to conduct the governance business of the
organization.
2.4 EXHIBITIONS
2.4 EXHIBITIONS
Event at which products, services or
promotional materials are displayed to
attendees visiting exhibits on the show
floor. These events focus primarily on
business to business relationships.
TYPES
OF
EXHIBITIONS
TYPES OF EXHIBITIONS
1. PUBLIC OR CONSUMER SHOW
2. TRADE SHOW
3. COMBINED PRODUCTS
4. EXHIBIT CATEGORIES
 1. PUBLIC
OR
CONSUMER SHOW
 1. PUBLIC
OR
CONSUMER SHOW
1. PUBLIC OR CONSUMER SHOW
That is open for the public,
usually requiring an entrance fee.
2. TRADE SHOW
 2. TRADE SHOW
This generally refers to exhibits that
are not open to the public.
It is considered a business to business
event where products are not sold

directly during the exhibits.

China (AVIC) AIR SHOW - Aviation Industry Corporation
2. TRADE SHOW
Provides Several Advantages
1. Initiate contacts with new customers
2. Develop new trade leads
3. Maintain and renew contacts with valued
clients
4. Launch new products and services thru live
presentations and demonstration.
3. COMBINED
EXHIBITS
3. COMBINED EXHIBITS
These are exhibits that are open to the trade
for the first couple of days.
Two major categories are the Exposition and
the Fair.
 Exposition
Refers to a large-scale industrial, regional
exhibitions scheduled for a longer period of
time, often for several weeks in the venue.
 FAIR
Is defined as occasional meeting of buyers
and sellers specifically to trade.
 4.EXHIBITS
CATEGORIES
4.EXHIBITS CATEGORIES
Exhibitions can also be classified by
industry, date, host country and by
organizer.
Two major categories are the
Exposition and the Fair.
3. EVENTS BASED ON
PURPOSE AND CONTENT
EVENTS CAN BE CATEGORIZED BASED ON THE PURPOSE AND CONTENT. THESE ARE EITHER:

MARKETING EVENTS
FESTIVALS
FANDOM
SPORTSEVENTS
ADVOCACY AND PHILANTROPIC EVENTS
3.1 MARKETING EVENTS
A commerce oriented event to
facilitate buyer and seller
together or to create
awareness of a commercial
product or service, scheduled
alone or it conjunction with
other events.
An Open House features a new
residential and /or commercial property
for sale or lease.
 A Product launch introduces a product or services
to entice people to buy.
There are companies that host a soft launch to
gauge the reaction of the media and /or potentials
customers.
This is also used as a teaser for the public. A major
launch follows soon after.
3.2 FESTIVALS
There are cultural celebrations,
either secular or religious, created
by and/or for the public. Scheduled
alone or in conjunction with other
events. Many festivals include
bringing buyer, and seller together
in a festive atmosphere.
 Festivals commemorate
Religious,
Cultural,
Social and Historical Icons
Traditions,
Beliefs, and
Customs.
RELIGIOUS FIESTAS
Are events that commemorate feast days
and celebrations focusing on one’s faith.
The calendar of religious festivals in the
Philippines are mostly fiestas in honor of a
saint or a tradition.
RELIGIOUS FIESTAS
These include;
Christmas
Holy week
Feast of black Nazarene
in Quiapo Manila
RELIGIOUS FIESTAS
These include;
Sinulog in Cebu city
Sto. Nino (Child Jesus)
Muslims, observed
 Ramadan & Eid Al-Ftr.
Ati-atihan in kalibo, Aklan
CULTURAL EVENTS
Are celebrations that refer to the arts
as well as to national, regional, ethnic
or indigenous events that honor
traditions.
The arts sector can be divided into
two groups, namely Performing and
Visual Arts.
 PERFORMING
Ballet
Liveorchestra
Musical
Stage Plays
Concert
Others performances
 Visual Arts
Paintings
Sculptor
Installations exhibits
Social EVENTS
Include Weddings, Birthdays,
Reunions, Parties, Graduation, and
Anniversaries which are social
activities attended by families,
friends, and/or colleagues.
3.3 Fandom
Refers to “people who are fans of
a fiction genre, or of a subgenre,
who have their own clubs,
convention, and amateur
magazines(Fanzines)”. This is a
social group that organizes events
for their members only.
3.3 Fandom
Member of a fandom can range from
children to adult. Who belong to a
community of
Fans of a MOVIE (Twilight series)
BOOK (Harry Potter series)
or even BASKETBALL (Chicago Bulls,
Los Angeles Lakers, or Barangay
Ginebra).
3.4 Sports Events
A spectator or participatory event
involving recreational or
competitive sport activities,
scheduled alone or in conjunction
with other event. (Silver, 2004).
Historical Celebrations
Are held an honour of a person or
a momentous event.
Example
Birth Anniversaries of National
Heroes
War Memorials
3.5Advocacy and
Philanthropic Events
 These are events created by or
for a charitable or cause-related
group for the purpose of attracting
revenue, support, and/ or
awareness, scheduled alone or in
conjunction with other events
(Slivers, CSEP).
4.Special events based
on Natural Phenomena
These are events that focus on
natural wonders, flora and fauna.
 Flora
The term flora in Latin means
“Goddess of the Flower.” Flora is a
collective term for a group of plant
life found in a particular region.
The whole plant kingdom is
represented by this name.
Cherry blossom festival in japan
Cherry Blossom festival in Japan
Cherry Blossom festival in Japan
 Fauna
Is all of the animal life present in
a particular region or time.
Killer Whale Safari Norway
Killer Whale Safari Norway
Killer Whale Safari Norway
THE END