ESTABLISHMENT

OF A TRAVEL
AGENCY
GROUP: 6
 What is travel agency?
 Sales office that sells to customers
many of the various components of
travel (transportation, accommodation,
sightseeing, car rentals, etc.)
 Items are offered to the agent by travel
suppliers in return for a commission
 Service business and relies on the
following factors for its success:

 Travel agency reputation: word of mouth

advertising
 Conventional advertising: radio, television,
direct mail, newspaper ads
 Repeat clients
Convenience of location/hours:
the agency may be selected because it is
located close to the client's home or
business, or its hours of operation may be
very convenient for the client. Travel
decisions are often made in the evening or
on weekends, therefore location of the travel
agency is very important
Without a travel agent, thousands
of suppliers would need their own
sales representatives and staff to
get the attention of potential
travelers for direct bookings
Some reasons customers preferred to use
travel agents :

Helps to get the value for money

Assures the highest quality
Accommodation and other services
 Provides objective opinions
Ensure a trouble free trip ( by
dealing with reputable suppliers and
by anticipating problems so that they
can be resolved before departure)•
Provides someone to call for when
things go wrong
 Parts of the travel consultant's normal
responsibilities :

Operating office equipment including postage

stamps, copiers and reservations and ticketing
equipment
Composing letters, assembly and
storage/retrieval of client's files
 The travel consultant's role

Familiarity with Bank Settlement Plan (BSP)

requirements and completion of all reports
 Knowledge of geography and ability to read
maps and atlases
 Product knowledge and keeping up to date
on travel industry manuals and brochures
 The travel consultant's role

Counselling and selling skills

 Telephone skills
 Coping with client's complaints
Research skills on destinations
 Knowledge of ticketing and fares rules
and forms