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IHC Enterpreneurship
Simone Ghia – 10D, 09

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Toy Library
Every kid’s heaven!

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Insight editaMaster title style
toy library

• Renting out various kinds of toys and games on a monthly plan

basis.
• Something new for young inquisitive minds to feed onto every now
and then.
• Targeted towards a younger audience: kids aged from 2 – 12 years

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The appeal a Toy title style
Library

• New concept
• Is not established in many places
• Renting toys is cheaper than buying new toys that children will
eventually grow out or get bored of
• New games allow younger minds to develop and master new skills

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Long-term Master title
plan style

Strategy and future Expansion

• Start at low prices to enter into the market then • Eventually add a section for books too
gradually increase prices
• Combo offers make it more desirable
• Vouchers and discounts at exhibitions
• Addition of play-area outdoor toys (eg. Mini
• Start-up close to educational institutes trampoline, baby slide, plastic see-saw, hop
balls)
• Advertisement through social media to reach
target audience of young mothers • Could add day-cares or play areas with
nannies which may be charged on an hourly
• Purchase 2nd hand toys or single piece display
basis or have offers
games for cheaper prices
• Outdoor toy combos for parties
• Add more branches with a different variety of
games in each branch • Partnership with Nurseries or schools
• One-time investment with returns

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