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    Science Behind Jingles

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    Winyer Handes
    The document discusses the science behind jingles and their effectiveness in advertising. It provides examples of famous jingles from brands like Pepsi and Colgate. A jingle is defined as a short, catchy tune used to promote a product or service. The document then discusses the history of jingles dating back to 16th century England. It explains that jingles work because of principles of memory, emotion, and persuasion from psychology - people remember repetitive jingles due to rhyme and rhythm, associate songs with feelings, and jingles appeal to cognitive biases that influence decision making.

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    Science Behind Jingles

    Uploaded by

    Winyer Handes
    16 views19 pages
    The document discusses the science behind jingles and their effectiveness in advertising. It provides examples of famous jingles from brands like Pepsi and Colgate. A jingle is defined as a short, catchy tune used to promote a product or service. The document then discusses the history of jingles dating back to 16th century England. It explains that jingles work because of principles of memory, emotion, and persuasion from psychology - people remember repetitive jingles due to rhyme and rhythm, associate songs with feelings, and jingles appeal to cognitive biases that influence decision making.

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    The document discusses the science behind jingles and their effectiveness in advertising. It provides examples of famous jingles from brands like Pepsi and Colgate. A jingle is defined as a short, catchy tune used to promote a product or service. The document then discusses the history of jingles dating back to 16th century England. It explains that jingles work because of principles of memory, emotion, and persuasion from psychology - people remember repetitive jingles due to rhyme and rhythm, associate songs with feelings, and jingles appeal to cognitive biases that influence decision making.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views19 pages

    Science Behind Jingles

    Uploaded by

    Winyer Handes
    The document discusses the science behind jingles and their effectiveness in advertising. It provides examples of famous jingles from brands like Pepsi and Colgate. A jingle is defined as a short, catchy tune used to promote a product or service. The document then discusses the history of jingles dating back to 16th century England. It explains that jingles work because of principles of memory, emotion, and persuasion from psychology - people remember repetitive jingles due to rhyme and rhythm, associate songs with feelings, and jingles appeal to cognitive biases that influence decision making.

    Copyright:

    © All Rights Reserved
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    of 19

    SCIENCE

    BEHIND
    JING
    L
    ES by
    VANESSA GARCIA
    LET’S TAKE A LOOK AT some

    PRACTI
    EXAMPLEs
    CAL
    :
    “PEPSI GENERATION”
    “PEPSI GENERATION”
    1984
    “PEPSI GENERATION”
    1984
    1984
    UNIVERSAL
    COLGATE STUDIOS

    DUNAS
    WHAT IS A JINGLE
    JINGLE
    JINGLE

    ?
    /ˈdʒɪŋ.ɡəl/
    JINGLE
    (noun)
    a short simple tune used to promote a
    certain product or service.
    they’re usually:
    • short
    • easy to remember
    • catchy
    • creative
    • original
    HISTORY OF
    JINGLES:
    16th century England

    musicians
    in
    street's corners "sponsor"
    ask them to write and sing
    a song about their products
    or services
    why
    does it
    work?
    the answer is:

    SCIENCE
    (specifically Psychology)
    1
    MEMOR
    -
    MEMORY
    Y
    MEMOR
    Y
    brain’s natural ability to remember and
    recall information.

    REPETITION
    RHYMES

    + &
    RHYTHM
    2-
    EMOTIO
    EMOTION
    N
    EMOTIO
    N
    music has a direct impact on our emotions,
    and we often associate songs with specific
    feelings or memories.

    =
    POSITIVE

    HAPPINESS
    EXCITEMENT
    NOSTALGIA
    3-
    PERSUASIO
    PERSUASION
    N
    PERSUASIO
    N
    designed to appeal to our cognitive biases, which
    are the mental shortcuts that help us make
    decisions.

    DECISION
    MESSAGE ←
    S
    &
    SIGNS
    IN CONCLUSION:
    THANKS FOR
    yo u r

    ATTENTION!

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