K.E.

Society
Rajarambapu Institude Of Technology,Rajaramnager
Department of management studies (BBA)

 NAME- VARAD BRAHMADEO PAWAR

 ROLL NO- 2145099
 SUBJECT- INTERNATIONAL BUSINESS
 TOPIC- INTERNATION BUSINESS SYSTEM AND RESEARCH
 Prof.- Mir Ali Sir
 DATE- 29th Feb 2024
What is IMIS?

An Organized Collection of Telecommunication

equipment, Computer Hardware and software data
and personal design to capture, store, update,
manipulate, analyze and immediately display
information about worldwide business activity.
Objectives

Marketing Information can lead marketing manager to ;

 Develop new Products
 Improve existing products
 Make changes in promotion, price, and distribution strategies and tactics.
Technology

 Satellite Communication
 EDI, High speed Microprocessors
 Fiber Optics, Databases, Intranet
 Internet & Telecommunications
 CD, DVD, USB Data Storage
Database

 " A Collection of data arranged in a logical manner and Organized in a form that
can be stored and processed by a computer"
Marketing Research

 "It is a Systematic and Objective process of generating information for use in

making marketing decisions"
 The marketing research process is shown in next slide.
Defining the Problem

 Planning the Research Design (Surveys, Observn, Expmts) | Selecting the Sample
(Cause - Problem) Collecting the Data (for resp cause) Analyze the Data (Ability to
fix the Cause) Preparing a Report Following Up
Glossary

 Survey: Any research effort in which data are gathered systematically from a
sample of people by means of Questionnaire.
 Data: Simply facts. Recorded measures of certain phenomena
 Information: A body of facts in a format suitable for use in decision making.