The z.

one concept™ laboratories continue their research for beauty, to capture

the essence of rarities found in nature and transform these into extracts that are
at the heart of the milk_shake® integrity formulas.

The innovative
reconstruction system
that restores the hair’s
essential
components to give back
its maximum beauty
potential.
Its special formula doesn’t weigh the hair down,
making this treatment suitable for all damaged hair
types.
Hair is made of up water but also keratin, lipids, minerals and pigments.

Keratin, an essential structural component, is a protein located in

the cortex of the hair and is made up of 18 amino acids.
There are many causes that damage hair: aggressive chemical treatments, the
excessive use of heat tools, the sun, and other environmental aggressors
are all causes that alter the structure of the hair fibre.

THE HAIR APPEARS DULL, MATTE, AND TENDS TO BREAK

EASILY.
THE STRUCTURE OF HEALTHY HAIR AND DAMAGED HAIR CAN
BE COMPARED TO A WALL

Healthy hair

Damaged hair
Healthy hair

Damaged hair
 Healthy hair

Destructured
hair

Damaged hair
Hair is damaged
when it is missing one of its
structural components:

keratin, proteins
and amino acids.
P

A K
A remedial treatment is
needed to restore the hair’s
fundamental components.
These substances are structural components that,
when applied in the right concentration,
repair the hair and make it healthy, strong
and shiny from the very first application.
milk_shake® integrity reconstruction system products
contain AMINO ACID COMPLEX*, a plant-based
keratin with 18 wheat and soy amino acids with an
antioxidant, strengthening and protective action. Its
structure gives damaged hair what it needs:

keratin
proteins
amino acids
Other targeted ingredients are added to this complex,
aimed at perfecting the action of the treatment:
/ hyaluronic acid
A super-hydrating ingredient of low, medium
and high molecular weight that penetrates easily into the hair fibre.

/ organic muru muru butter

Repairs, nourishes and strengthens the hair.

/ organic buriti oil

An excellent natural antioxidant that repairs the damage
caused by free radicals.

/ milk proteins
Give strength and resistance to the hair fibre.

/ organic fruit extracts

Organic strawberry and goji extracts have a protective, toning,
emollient and conditioning action.
milk_shake®
micro nebulizer
Delivers specific active ingredients
such as keratin, proteins, amino acids,
hyaluronic acid and active ingredient
complexes deeply into the hair,
reaching the areas that need treating
in high concentrations, to reconstruct
the hair with an evident and prolonged
regenerating effect. Its special
technology transforms liquid into ultrafine
molecules that penetrate deeper
into the hair.
 le fondamenta del capello

This is the most important step, where

the hair’s foundation is restructured for
healthy, perfect hair.

In this phase, a net that represents the

hair’s structure is built around the P
hair, intervening on the most damaged
areas.

A K
 le fondamenta del capello

intensive reconstruction treatment

for damaged hair

rebuilder, the first step of the treatment, contains keratin, proteins and amino acids
that, through the concentrated aqueous solution, penetrate deeply and quickly into the
core of the hair.

This treatment, combined with heat, nourishes damaged hair deeply without weighing
it down and preparing the hair for the next step.
 le fondamenta del capello

Use
1. cleanse the hair with milk_shake® deep cleansing shampoo
2. divide the hair into 4 sections and apply milk_shake® integrity rebuilder
evenly using the milk_shake® micro nebulizer
3. massage with the fingertips to guarantee a greater penetration of the product
and comb through
4. move on to Step b with integrity milk_shake® fibre sealant.
 il legante

Once the foundation process has been

completed, the fixing phase begins.
A binding ingredient is needed within the
hair fibre that guarantees the stability of
the created net structure.
The external layer of the hair needs
protection that allows precious ingredients to
stay within the hair.
 il legante

nourishing sealing treatment

for damaged hair
Its specific formula seals and compacts the cuticle with a film-forming
action, leaving hair regenerated and shiny.
milk_shake® integrity fibre sealant contains naturally-sourced proteins and
amino acids that give hair its natural structural components.
 il legante

Use
1. apply to hair after having applied milk_shake® integrity rebuilder step a
2. massage into the most damaged areas to guarantee
an even distribution of the product
3. leave in for 10 minutes under a heat source
4. rinse well and apply milk_shake® integrity leave in.
the beauty treatment
for healthy, nourished hair
treatment spray
for damaged hair
Once the hair has been restructured it is important that it receives nourishment
and hydration.
milk_shake® integrity leave in is a treatment containing keratin, naturally-
sourced proteins and amino acids with a high percentage of hyaluronic acid in
three molecular weights with a deeply hydrating action.
It gives flexibility and softness after step a and b of the treatment that, working
on the structure of the hair, tends to leave the hair feeling “rough”. The leave
in treatment gives strength and consistency to the hair without weighing the
hair down, increasing manageability.

THE RESULT IS SOFT, RADIANT HAIR.

the beauty treatment
for healthy, nourished hair

Use
1. spray the product from roots to ends, insisting on the most
damaged lengths and ends.
2. proceed with styling.

Depending on the condition of the hair, the leave in treatment can

be used between step a and b to strengthen the reconstructing
action.
THE SPECIFIC ACTIONS OF THE
TREATMENT
 ACTION
CLEANSING

Cleanses the hair gently but deeply.

Purifies the hair, freeing it from chlorine and styling product residue, maintaining
the hair’s moisture balance.

DEEP CLEANSING SHAMPOO

shampoo purificante per tutti i tipi di capelli
 ACTION
RESTORE
PROTEINS 70/80%

WATER 11%

LIPIDS 3%

PIGMENTS 0,5-0,1%

MINERAL SUBSTANCES 8%

CARBOHYDRATES 0,1-05%

CONTAINS:
ESSENTIAL AMINO ACID COMPLEX

Amino acids are substances with a a low molecular weight that make up the building
blocks of proteins
Due to their chemical composition, amino acids, which start out as
single elements, combine to form a chain
 Due to their low molecular weight, they penetrate into the hair, restoring the
missing structure

damaged hair
 ADDED VALUE

milk_shake®
micro nebulizer

REDUCES THE SIZE of the

molecules of the product
DELIVERS the product deep into the
hair
TARGETED ACTION on the specific
areas that need treatment
 ACTION
SEAL

CONTAINS:
A SPECIAL POLYMER

A nourishing, sealing treatment specifically formulated for damaged hair

 STEP STEP
milk_shake integrity milk_shake integrity
Rebuilder treatment Sealant

SEALS THE HAIR maintaining the action of the

previously applied products for longer

With hydrolized hyaluronic acid, it FILLS the peripheral

areas of the hair

With a low pH, it COMPACTS the cuticle and

smoothens the hair’s surface
 ACTION
HYDRATE AND CONDITION

CONTAINS:
Conditioning polyquaternaries
Form a flexible, non-sticky film

With its cationic nature, it gives substance to the hair and scalp

Improves manageability on wet hair

 REMEMBER
that this phase is fundamental to guarantee softness and flexibility on hair after any
internal reconstructive treatment

This action can be carried out with all the conditioners from the milk_shake® integrity
range

The choice will be conditioned by the integrity reconstruction

SERVICE chosen by the hairdresser
 THE SERVICES
milk_shake integrity reconstruction

OBJECTIVES OF THE TREATMENT

Restore and reconstruct the hair:

• Very damaged hair (important internal and external damage)

• Medium damage (internal and external structural damage)
• Damaged (external structural damage)

According to the level of damage, the products to be used and

the steps may vary
 OBJECTIVE : internal and external reconstruction and hydration
Very damaged hair (important internal and external damage)

1. Cleanse with milk_shake® deep cleansing shampoo

2. After having subdivided the hair into 4 sections, apply milk_shake® integrity Rebuilder treatment

3. Blow-dry the hair 70%

4. Apply milk_shake® integrity leave in

5. Apply milk_shake® integrity sealant and place under a heat source for 10 minutes

6. Rinse and apply Integrity nourishing conditioner (on fine hair) or Integrity intensive treatment (on coarse hair)

7. 5 minutes setting time, then rinse

8. Styling

TIME TIME TIME TIME TIME TIME

SERVICE STEP 1 (m)
STEP 2 (m)
STEP 3 (m)
STEP 4 (m)
STEP 5 (m)
STEP 6 (m)
deep cleansing Integrity Leave in Integrity nourishing conditioner 10
Very damaged hair 5 Rebuilder 7 Drying 5 5 Sealant 15
shampoo conditioner Integrity intensive treatment 15

SERVICE TIME
(on medium length hair)
SERVICE MINUTES
47
Very damaged hair
52
 OBJECTIVE: ricostruzione interna ed esterna
Medium damaged hair (internal and external structural damage)

1. Cleanse with milk_shake® deep cleansing shampoo

2. After having subdivided the hair into 4 sections, apply milk_shake® integrity Rebuilder treatment

3. Distribute the product evenly to allow it to sink in

4. Path the excess product and apply milk_shake® integrity sealant and place under a heat source for 10 minutes

5. Rinse and apply milk_shake® integrity leave in

6. Styling

SERVICE STEP 1 TIME (m) STEP 2 TIME (m) STEP 3 TIME (m) STEP 4 TIME (m)

Medium damaged hair deep cleansing shampoo 5 Rebuilder 7 Sealant 15 Integrity Leave in conditioner 5

SERVICE TIME
(medium length)
SERVICE MINUTES
Medium damaged hair 32
 OBJECTIVE : external reconstruction

Damaged hair (external structural damage)

1. Cleanse with milk_shake® deep cleansing shampoo

2. Apply milk_shake® integrity sealant and place under a heat source for 10 minutes

3. Risciacquare ed applicare milk_shake integrity leave-in o Integrity nourishing conditioner (capelli sottili) oppure Integrity intensive
treatment (capelli grossi)

4. Styling

SERVICE STEP 1 TIME (m) STEP 2 TIME (m) STEP 3 TIME (m)
Integrity Leave in 5
Damaged hair deep cleansing shampoo 5 Sealant 15 Integrity nourishing conditioner 10
Integrity intensive treatment 15

SERVICE TIME
(medium length hair)
SERVICE MINUTES
25 (integrity leave in)
Damaged hair 30 (nourishing conditioner )
35 (intensive treatment)
POSITIONING AND COMPARISON BETWEEN TREATMENTS
milk_shake® integrity & Natural care
 DIFFERENCE BETWEEN TREATMENTS
milk_shake® integrity

INTEGRITY INTEGRITY
hair reconstruction

Recommended for a strong action on very Indicated for a nourishing action on all hair
damaged hair types

3 consecutive treatments without chemical The treatment guarantees conditioning and

treatments in between guarantees an optimal softness
result
Ideal to maintain the reconstruction effect
 DIFFERENCE BETWEEN TREATMENTS
milk_shake® integrity hair reconstruction VS milk_shake® natural care

NATURAL CARE
INTEGRITY
hair reconstruction

Milk proteins match well with the hair’s

The amino acid complex guarantees a structure as well as guaranteeing an
traditional and «natural» reconstruction as it improvement of the hair fibre, increasing the
supplements the hair with its same, innate hair’s body.
substances Cosmetic treatment

experiential ritual
 DIAGRAM OF EFFECTS
HIGH softness VS reconstruction

S
O
F
T M
N E
D
E I
S U
S M

L
O
W

LOW MEDIUM HIGH

RECONSTRUCTION
 CONCLUSION

The selling process is a sequence in two movements.

First, educate yourself.

Next, educate the client.

(Tom Hopkins)
 EDUCATION
HAIR CARE lab
what it’s about: to get to know the z.one concept™ Hair Care characteristics and enrich
your service portfolio with new and exclusive treatments.
dedicated to: all hairdressers of any level
what happens: the participant learns notions on the characteristics of the hair care range
duration: 2 hours – ½ day – 1 day
method: theory. Only the 1 day format is both theory and hands-on.
material needed for the participant : only for the 1 day format: kit of combs, wide
tooth comb, various kinds of clips, a set of brushes, tongs, straighteners, diffuser.
TOTAL BEAUTY HAIRCARE CONCEPT
what it’s about: to get to know the z.one concept™ Hair Care & Styling characteristics and
enrich your service portfolio with new and exclusive treatments.
dedicated to: intermediate hairdressers or experts who want to improve and specialise their in
salon image in terms of consultation and hair care services.
what happens: the participant learns notions on chemistry of hair care and styling products,
how to do a consultation on the service and ritual in order to guarantee added value to the care
service. How to use merchandising and sell retail products. 2 blow-out techniques with new
seasonal trends are practised.
duration: 4 days (2 weekends).
method: theory and hands-on practice on a mannequin head. Final application on a model
brought by the participant.
material needed for the participant: kit of combs, wide tooth comb, various kinds of
clips, a set of brushes, tongs, straighteners, diffuser.
Cost Per Application
milk_shake® integrity step a 500 ml 25 ml p.a. 69€
20 APPLICATIONS
milk_shake® integrity step b 500 ml 25 ml p.a. 59€

milk_shake® integrity step a 500 ml 3.45€ -25% DISCOUNT

milk_shake® integrity step b 500 ml 2.95€ -25% DISCOUNT

4.80€ PER
APPLICATION
Frequently Asked Questions
How is milk_shake® integrity reconstruction positioned on the market?
In the upper section of the salon market, in salons that perhaps already have similar
treatments from other companies

What is the recommended price for the service?

20-30€ (we considered an average of 25€)

Are the results immediately visible?

Yes, from the first application results are visible. It is advisable to follow through with
other reconstruction services for optimal results.
Frequently Asked Questions
How is milk_shake® integrity reconstruction positioned within the
integrity range?
The reconstruction system is protein-based, to create a traditional reconstruction
system.
The rest of the products from the Integrity range can be used if further nourishment
for the hair is needed, or as a maintenance routine after the reconstruction process.

What is the difference between milk_shake® integrity reconstruction and

the milk_shake® powder masks?
Integrity reconstruction works both on the inside and outside of the hair, the
milk_shake® natural care powders only work within the hair.
SHAMPOO & MOISTURIZING & NOURISHING & NATURAL
LEAVE IN COLOUR CARE ANTI-AGING RECONSTRUCTION RECONSTRUCTION SPECIALS SHAPING
MARKETING MATERIALS
CATALOGUE
BROCHURE
COUNTER
DISPLAY
PANCARD 30X37
INTEGRITY
CHART
PANCARD 70X100
SEE-THROUGH WINDOW
STICKER 75X200
TECHNICAL
TROLLEY
STEP BY STEP
VIDEO
SHOW BAG