Hospitality Management – Tourist Resort Management

Student: Nana Akua Afriyie Sarpong

ID. 26376
LECTURER: FRANK ADJEI

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Tourist Resort Management

EL Nido Resorts
Table of content :
• Introduction Slide 4
• LO3: Market Research Area: Resort Location Slide 5
• Sapphire Beach Resort Slide 5
• Market research Slide 8
• Competitors Slide 13
• Target Market and Needs Slide 21
• Market segmentation Slide 22
• Customer Reviews Slide 23
• Business plan Slide 25
• LO4: sustainable Approach Slide 34
• Sustainable Practices Slide 35
• Advantages and disadvantages Slide 36
• Recommendations Slide 38
• Conclusion Slide 39
• References Slide 40
 El Nido Resorts’ Eco-Discovery island resort, Miniloc, offers guests with a back-to-basics Filipino coastal
village vibe with rustic or native design. In Miniloc, guests can swim with the 1.5-meter jack fish and get up
close and personal with a variety of marine species just at its house reef. Miniloc Island is also a gateway to
discover and explore the popular attractions around Bacuit Bay, such as the Big and Small Lagoons and Snake
Island.

INTRODUCTION
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 Market Research for El Nido
Resorts

 Location: Elimina Beach

Resort is situated along
the Gulf of Guinea,
offering a blend of
cultural richness, scenic
beauty, and diverse
recreational amenities.

EL NIDO RESORTS OVERVIEW

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Business Plan for Elimina
Beach Resort's Tailored
Resort Package
Based on the findings of the market
research conducted for Elimina
Beach Resort, the proposed
business plan focuses on crafting a
tailored resort package that aligns
with the identified needs and
preferences of the target market
segments – Cultural Enthusiasts,
Nature Lovers, and Wellness
Seekers.
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Critical Analysis and
Resort Package
Development for
Maximizing Business
Profitability
Critical Analysis of Customer
Needs:
The critical analysis of customer
needs for Elmina Beach Resort
reveals profound insights into the
diverse preferences of Cultural
Enthusiasts, Nature Lovers, and
Wellness Seekers. Cultural
Enthusiasts are drawn to authentic
experiences, Nature Lovers seek
sustainable and eco-friendly
options, and Wellness Seekers
desire personalized wellness
programs.
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 Justification of Decisions and
Analysis of Unique Selling Points
(USPs) Against Competitors

Decisions Justification:
• The decisions made in planning and proposing the resort package for Elimina Beach
Resort are rooted in a thorough understanding of customer needs and market
dynamics. Each element of the package has been strategically crafted to align with
the preferences of Cultural Enthusiasts, Nature Lovers, and Wellness Seekers, as
identified through comprehensive market research.

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Sustainable tourism is integral to the long-term
success and environmental responsibility of
Elimina Beach Resort. The application of guiding
principles ensures that the resort operates in a
manner that is socially responsible, economically
viable, and environmentally sustainable.

Application of Guiding Principles for Achieving

Sustainable Tourism at Elimina Beach Resort
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 INVESTIGATE
SUSTAINABLE
APPROACHES,
PRACTICES,
AND
INITIATIVES

Sustainable Approaches
and Practices:
 Renewable Energy
Sources
 Waste Management
 Water Conservation
 Local Sourcing and
Community
Engagement
 Biodiversity
Conservation

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EVALUATION OF
SUSTAINABLE
APPROACHES ON
BRAND VALUE
AND BUSINESS
PERFORMANCE
Brand Value
Enhancement:

Positive Brand Image

Guest Loyalty

Business Performance:

Cost Savings

Competitive
Advantage

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 CRITICAL EVALUATION OF SUSTAINABLE
Strategic APPROACHES FOR OVERALL BUSINESS
Integration: SUCCESS

•Continuous
Improvement
•Staff Training

Metrics and
Measurement:
• Key
Performance
Indicators (KPIs):
•
Benchmarking
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 References
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