1.About UniConverter 5.

Our Consumer
1.1 Brand Intro 5.1 User Profile
5.2 User Persona

2. Our Brand Platform 6. Brand Communications

2.1 Our Mission 6.1 Slogan & Tagline
2.2 Our Value 6.2 Personality & Voice

3. Our Product Position 7. Brand Key Visual

4. Product Highlights
4.1 Top Feature
4.1 USP
1. About 1.1 Brand Intro
UniConverter
 Wondershare UniConverter stands as the best-in-industry video converter,
with a 17-year dedication to delivering exceptional conversion technology.
We take pride in providing users with the most extensive video format
What is UniConverter support, unrivaled conversion speeds, and top-notch quality conversions.
Wondershare UniConverter offers user-friendly video creation tools,
encompassing everything from compression to screen recording,
accompanying users on every step of their creative journey.
2. Our 2.1 Our Mission
2.2 Our Value
Brand Platform
 Our mission at Wondershare UniConverter is to explore the intricacies of video
conversion for elevating the efficiency of video creation and distribution. We
firmly believe in the power of self-expression through video and strive to support
Our Mission creators of all levels on their creative journey. Our primary objective is to provide
seamless solutions that eliminate roadblocks in producing and sharing video
content, ensuring that everyone can effectively communicate their unique visions.
 At Wondershare UniConverter, we hold professionalism,
efficiency, and perseverance in high regard. For the past 17 years,
we've been steadfastly committed to pushing the envelope of
Our Value conversion technology in order to offer the most efficient
universal solution for converting audio and video files.
3. Our
Production Position
Our Product Position
4. Product 4.1 Top Features
4.2 USP (Unique selling points)
Highlights
Top Features

Comprehensive • 1000+ formats supported

• Best-in-industry support for AV1/VP9/VP8-encoded video formats
Video Format Support
Converter Convert
• Ultra-fast mode, 9x faster than the previous version multiple
High • Using GPU acceleration to achieve the fastest media
Speed conversion/compression for AV1-encoded videos (media files) Files
at once.
Video
Compressor Lossless • Lossless conversion/compression of high-resolution (4K, 8K) and
Video Quality high dynamic range (HDR) videos

More Video Editor Video Player DVD Burn

Video
Tools Video Recorder Video Merger AI Tools

*Same support for audio files

Top Features

Comprehensive Format Support

• Supports 1000+ formats, including popular audio and video

formats like MP4, MOV, MKV, WMV, MP3, and more. It also
enables alpha channel video output in MP4 and WEBM
formats.
• Optimal encoding and decoding support for nearly all mainstream
media file formats, particularly excels in AV1/VP9/VP8 encoders,
delivering exceptional performance.
• Supports a wide range of devices, enabling seamless file sharing
across multiple devices.
Top Features

High-speed Conversion

High-Speed Conversion, the core highlight of VC15, is divided into

Ultra-fast Speed mode and Hardware acceleration mode:

• Ultra-fast Speed mode can convert videos faster than normal hardware
GPU acceleration and assure lossless output quality. However, it only applies to
files with the same input and output parameters without editing operations.

• Hardware acceleration mode is designed to provide the best video

conversion for devices equipped with Inter/AMD/NVIDIA/Apple M1/M2 chips.
Top Features

High-speed Conversion

UniConverter V15 Conversion Speed UniConverter V15 Conversion Speed

v.s. v.s.
Competitors’ Conversion Speed UniConverter V14 Conversion Speed
Top Features

Lossless Video Quality

• Minimize quality loss during video conversion and enhance the

conversion accuracy to make it nearly indistinguishable from the
original file.
• Satisfy your highest demands for video clarity with a single
converter effortlessly handling 4K/8K/HDR video conversions.
• Customize settings for frame rate, resolution, bit rate, and
other parameters while enabling multi-threaded conversion to
improve efficiency.
USP
The best-in-industry video converter with top product capability.
Most Practical
Product Capability
• Providing the best-in-industry video
converting/compressing service with
comprehensive format support,
unparalleled speed, and top-notch quality
• A wealth of tools to accompany the entire
video creation process
Most User-friendly Most Steadfast
Learning Curve Brand Mission
• Intuitive and simple operation • 17 years of refinement rooted in the video
conversion field
• A cost-effective solution
• A long-lasting and stable community for all
• Strong technical service providing detailed users
tutorials, tips, and resources
5. Target Audience 5.1 User Profile
5.2 User Persona
Age Gender

0.10% 5.00%1.00%
10.00% 9.50%
13.50% 15.90% 9.10%

14.00% 14.30%
42.60% 24.00%

22.20%

28.30% 20.00%
86.40% 84.10%

60+ 46-59 36-45 60+ 46-59 36-45

Male Female They Male Female They 26-35 18-25 under18 26-35 18-25 under18

Paid User Trial User Paid User Trial User

Region Language
2% 2% 1% 1%
2%
2%

3%
3% 5%
5%
USA 7% English
5%
DE German
UK French
6% AU Spanish
CA Italian
FR Portuguese
7% IT Dutch
61% CH (Switzerland) Russian
BR Arabic
ES Indonesian
7%

80%
Purpose
For social media posting use
5%

For competition
3%
For marketing use (user as an
employed Marketer)
5%
Try for fun (personal interest)
61.40%

For marketing use (user as a SME)

7%

Professional Videography
12%

For teaching / study

15% Share with family
16%
 Age 60+
Gender Male
Experience over 5 years
Purposes Try for fun / Share with family
Go-to Features Converter / Compress / Download
Go-to Pricing Plan Perpetual
Impression of UniConverter Powerful functionality yet Cost-effective

Retired
 Age 46-59
Gender Male
Experience over 5 years
Purposes Marketing use (for product promotion)
Go-to Features Converter / Compress / Download
Go-to Pricing Plan Perpetual
Impression of UniConverter Powerful functionality yet Easy-to-use

Small Business Owner

 Age 26-45
Gender Male
Experience 1 year
Purposes Try for fun / Professional Videography
Go-to Features Converter / Compress / Download
Go-to Pricing Plan Perpetual
Impression of UniConverter Powerful functionality yet Easy-to-use

Videographer
 Age Under 25 (Student) or 26-45 (Teacher)
Gender Male
Experience 1 year
Purposes Try for fun / Schoolwork / Social media content creation
Go-to Features Converter / Compress / AI Tools
Go-to Pricing Plan Yearly Plan (Student) or Perpetual (Teacher)
Impression of UniConverter Easy-to-use and Trendy (AI Tools)

Student / Teacher
6. Brand 6.1 Slogan & Tagline
6.2 Personality & Voice
Communication
Slogan & Tagline Redefining Video Conversion
17 years of revolution for the leading format support, speed, and quality.
Personality & Voice
Personality
Wondershare UniConverter as a person

A Wise Elder
Age 45 – 60
Gender Male
Occupation Professional Videographer (now or before retired)
Work Experience 17 years
Personality Friendly / Considerate / Loyal to family and friends
Purposes Professional Videography / Content creation for daily life
Go-to Features Converter / Compress
Impression of UniConverter Easy-to-use and Trendy (AI Tools)
Personality & Voice
Voice
How we talk to the public as Wondershare UniConverter

Brand Voice Do's Don'ts

• Stay confident about our product in front of the

We provide the best product in the industry with confidence users • Show doubts about the capability of the product
Professional and knowledge to guide users. • Use rigorous narrative and terminology to • Hurt professionalism by making mistakes
describe product functionality

We ensure every user friendly service and a community like • Show genuine interest in users’ needs
Friendly home. • Interact with users naturally and frequently
• Use overly formal or distant

• Withhold information or neglect user queries

• Offer detailed tutorials, tips, and resources
We bring advice, support and assistance to our users like a • Provide generic or unhelpful advice that doesn‘t
Considerate wise elder.
• Provide prompt and accurate responses to
address specific needs
inquiries
• Provide a difficult way to use the product
7. Brand Key Visual