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    Tam Nhu Lam
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    JCR Speciality Automotive's core competencies include being a high-end automotive company with over 50 years of experience, strong employee loyalty and productivity, and a good brand image and word of mouth reputation. The case does not provide evidence that JCR engages in proper planning or goal formulation. Some business objectives for JCR could include increasing revenue and market share financially, and improving customer loyalty and updating technology non-financially. The primary issue is that JCR relies on experience rather than a marketing plan, and the solution is to create a marketing plan and understand marketing strategy. Secondary issues include controlling inventory, managing daily cash flow, and relying too heavily on handshakes; solutions involve controlling costs, raising prices

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    JCR Speciality Automotive's core competencies include being a high-end automotive company with over 50 years of experience, strong employee loyalty and productivity, and a good brand image and word of mouth reputation. The case does not provide evidence that JCR engages in proper planning or goal formulation. Some business objectives for JCR could include increasing revenue and market share financially, and improving customer loyalty and updating technology non-financially. The primary issue is that JCR relies on experience rather than a marketing plan, and the solution is to create a marketing plan and understand marketing strategy. Secondary issues include controlling inventory, managing daily cash flow, and relying too heavily on handshakes; solutions involve controlling costs, raising prices

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    8 views3 pages

    Adm2315unit 2 PPT Setcase

    Uploaded by

    Tam Nhu Lam
    JCR Speciality Automotive's core competencies include being a high-end automotive company with over 50 years of experience, strong employee loyalty and productivity, and a good brand image and word of mouth reputation. The case does not provide evidence that JCR engages in proper planning or goal formulation. Some business objectives for JCR could include increasing revenue and market share financially, and improving customer loyalty and updating technology non-financially. The primary issue is that JCR relies on experience rather than a marketing plan, and the solution is to create a marketing plan and understand marketing strategy. Secondary issues include controlling inventory, managing daily cash flow, and relying too heavily on handshakes; solutions involve controlling costs, raising prices

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Unit 2 PPT Set

    To Accompany Case Discussion – JCR Speciality


    Automotive
    Items for Discussion:
    • What appears to be JCR’s Core Competencies? (Note that there are 3 characteristics of such – what are they?)
    - HIGH END AUTOMOTIVE
    - ONLINE
    - > 50 YRS
    - EMPLOYEE LOYALTY
    - PRODUCTIVITY
    - GOOD BRAND IMAGE, WORD OF MOUTH

    • Is there any evidence in the case of proper planning and proper goal formulation?

    • Craft at least 3 business objectives.


    - FINACIAL: INVESTMENT, MAINTAIN PROFIT, MARKET SHARE, MORE PRODUCTIVE (GOAL: INCREASE REVENUE,…)
    - NON-FINANCIAL: CUSTOMER LOYALTY, SURVIVAL, UPDATING, IMPROVE TECH
    • Conduct a brief SWOT – See Marketing Memo in text, may be of help.
    Continued:
    • What is the Primary issue in this case? Solution?
    - no mkt plan (use experience of 50 yrs), bc they r
    - solution: create a mkt plan, understand mkt strategy
    • List at least 3 secondary issues? Solutions?
    - inventory controlled
    - daily cash flow  keep cost structure under control, raise reasonable
    price, lower cost (bigger cost – compensation and benefits package),
    increase level of market share (create advertisement, promotions)
    - man ‘s handshake: cant operate thru handshakes

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