A report on SOCIAL MEDIA MARKETING

Group Members Aman Maharjan Alin heiju Aadarsh singh Aachal joshi Amit raj ghimire

Introduction
Social

media marketing is the process of marketing through social media sites like Twitter, Face book and YouTube. A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching "Dig this" and "Tweet this" tags to the end of articles.

The Goals of Social Media Marketing

Build

Meaningful Relationship Public Relations and Brand Awareness Build Customer Loyalty Establish Trust Manage Your Reputation Increase Search Visibility

Five major strategies in social media marketing

Multimedia

Usage Integrate Offline and Online Advertising Message Adaptation Local Social Networks, Beyond Yelp Contests and Discounts

Research methodology
Primary Source

Collection of information via questionnaires and direct interviews are primary source. Secondary source Quotes or references are secondary source.

limitation
The

time limitation to complete this report was very limited. Due to the secrecy of the performances evaluation, the exact data is not available. Some of the information was extracted from the website, magazines so that data may not be accurate and updated

Analysis and Interpretation

2.2 TYPE OF SOCIAL MEDIA DISTRIBUTION
blogging 27% social networks 26% micro blogging 16% online video 9% widgets 5% photo sharing voting