Marketing for E Business

E Business World
• Web Designer
• Web Developer
• Contract Worker
• Outsourced Developer
• E Commerce Solutions Provider
Where do you want to be?

Contract worker
Or
E Commerce Solution Provider?
 E Commerce
• Electronic commerce, commonly known as e-
commerce, ecommerce or e-comm,
refers to the buying and selling of products or
services over electronic systems such as the
Internet and other computer networks.
 Marketing in Practice

• Marketing Mix –Process

–Product –People
–Price –Physical
–Place Evidence
–Promotion
 Group Activity – 5 minutes

Discuss the Marketing Mix

of Your Business
 What is Your Niche?
• Market Segment
A sub set of the market which can be served with a
unique marketing mix
• Characteristics of a market segment
– Measurable
– Accessible
– Substantial
 Group Activity – 5 minutes
Identify and describe
one market segment
you would like to serve
Lets go Beyond
Marketing Mix!!!
6 I’s of E Business!
 6 I’s of E Business
• Interactivity
• Intelligence (market/consumer)
• Individualization
• Integration
• Industry Structure
• Independence of Location
 Group Activity – 5 minutes
Analyse
How will you use the 6 I’s
to attract the market?
 Driving Up Sales
• Discussion and filling the worksheet
– Why should someone buy from you, not from your
competitor?
– What puts you ahead of the rest?
– How do you go to market?
 Reaching Out
• Traditional Techniques
– Advertising
– Cold calling

• Non Traditional Techniques

– Networking!
– Referals
– Web and SEO
samantha@wizmaglobal.com
yesl@eureka.lk