Sinu sainyo ang marunong magbasa?

How did you learn to read and write?

What did you do to enhance your reading
and writing skills?
MEDIA AND INFORMATION
LITERACY AS CITIZEN
ENGAGEMENT

LESSON 5
LITERACY

Is widely known as the ability to read and write.

The advent of modernity and expansion of access to general
education has enabled societies to produce literate
population.
Is always associated with a set of tangible skills, particularly
the skills of writing.
LITERACY

The twin sister is the concept of numeracy, which is the skill

associated with basic mathematical operations involving
number.
Traditionally, literacy is seen as an aspect of human rights
closely lined to the right to education (fundamental human
right)
LITERACY

Foundation for life long learning.

Is an instrument of empowerment to improve
one’s health, one’s income, and one’s
relationship with the world.
FUNCTIONAL LITERACY

Emphasized the idea that reading and writing

skills should enable an individual to tackle the
tasks that unfold in everyday life.
MEDIA LITERACY

Is most validly seen as a repertoire of skills and

capacities. The most common definition is the ability
to access, analyze, and respond to a range of media.
By range of media, this includes print, moving
images, and other hybrid forms such as multimedia
texts.
ACCESS

 Denotes the knowledge of where to find these forms of media. Aside

from that, it include the technical competence to navigate around
technology and easily adjust to the technological advancements that
happen every now and then.
 It might mean having access to cable, knowing how to play the DVD
player, knowing how to adjust setting, and knowledge where to access
the media texts that are crucial to your life and to your community.
ANALYSIS

Includes thinking reflectively and critically on what

has been read, seen, or experienced, and its
implications to oneself and to one’s community.
It also includes the assessment of the reliability of the
material, its sources, and if it is presenting facts, the
reliability of the sources.
RESPONSE

Includes the ability to experience and explore the pleasures

of the media text, and how these are realized through the
language of the media.
It also includes an evaluation of how, as perennial media
audiences, these media texts shape our insights, perspectives,
and identities.
LIVINGSTONE

Define media literacy as “having access to the media,

understanding the media , and creating/expressing oneself
using the media”.
Why is Empowerment Such a Big Wolrd?

 Empowerment is hinged on the idea that power can change.

 Control
 Influence
 Domination
Information literacy

Is the set of abilities requiring individuals to

recognized when information is needed, and how to
locate, evaluate, and use it effectively.
Set of skills, attitudes and knowledge necessary to
know when information is needed to help solve a
problem or make a decision.
Who Puts Information on the Internet?

There are many kinds of internet sites that you might find
during the course of a search – sites created by different
people or organization with different objectives.
The tree-letter codes preceded by a dot (.), simply known as
the domain, gives you a fairly good idea of who is publishing
the internet site
Domains Names and their Equivalent

.edu Educational Institution

- It may contain carefully processed and reviewed
information though it may not represent the individual
views of the academic personnel.

.com Mostly commercial entities, some of which are profit

oriented.
.org Non-profit organization
.gov Government organization
.net Internet service providers
Computer literacy

 Means the set of skills, attitudes and knowledge necessary to

understand and operate the basic functions of information and
communication technologies, including devices and tools such as
personal computers, laptops, cellphones, ipods, blackberrys and so
forth.
 Computer literacy is usually sub-divided into HARDWARE literacy
and SOFTWARE literacy.
Thank you!