Team members

Lê Quỳnh Anh

International
Nguyễn Ngọc Gia Hân

Hồ Thị Ngọc Linh

Marketing Trần Thùy Tiên

Phạm Tuyết Trinh

South Korea
 HISTORY
Dangun
Mythology and
the Ancient Republic of
Chosun Era Silla era Joseon era Korea
2333 BC 660 - 935 1392 - 1910 1945 - Present
1 3 5 7

2 4 6

Three Kingdoms Goryeo era Era of the Japanese

period 918 - 1392 invasion
37 BC - 668 1910 – 1945
 POSITION

▫ Located in East Asia

▫ Located south of Korean
peninsula
▫ Total area: 100,032 km²
▫ Coastline: 2,413 km
 GREETING CULTURE
▫ Attitude and gesture when greeting is
crucially paid attention.
▫ Only call other people’s name when
there is requested.
▫ Koreans usually use card visit,
especially people doing business.
 COMMUNICATING
CULTURE

▫ Koreans use honorifics anytime,

anywhere, and at any situation.
▫ Koreans generally speak quite
firmly and use fewer gestures and
facial expressions.
▫ Koreans mostly use their right
hand for all greetings.
GIFT-GIVING CULTURE
▫ 7 is the lucky number and 4 is the
unlucky number in Korea.
▫ Presents should be wrapped in red
or yellow paper. Should not use
red, green, black, or white.
▫ Use both hands when receiving
presents.
▫ Should not open the present in
front of the person who gave it to
you.
 TABLE MANNERS
▫ Should not open the present in front of the person who
gave it to you.
▫ Should not have meals before other people.
▫ Make sure your shoes are removed before entering
anyone’s house.
▫ As a guest, wait for the elder people to have meals first,
then you can have yours
▫ Should not eat too fast or too slow.
▫ Avoid leftovers.
▫ Should not raise your dishes, use the chopsticks and
spoon in a right way
▫ Sneezing is considered rude in Korea, especially when
you are having meals.
 ▫ Seollal is a crucial traditional event in
Korea

New ▫
▫
Seollal lasts 3 days.
During the week before Seollal, people

Year ▫
prepare gifts fother beloved ones.
Sebae is the most important custom of

custom ▫
Seollal.
Another important custom is Charye.
 FUNERAL CUSTOM
▫ For the most part, ancient Korean funeral
customs are also influenced by China.
▫ Traditionally, Korean funerals are
considered cumbersome and elaborate.
▫ Today, in modern funerals, Koreans have
reduced many cumbersome procedures.
KOREAN FOOD
Tokbokki
Simmered rice cake
Jajangmyeon
Black Bean Sauce Noodles
Bibimbap
Korean mixed rice with meat
and assorted vegetables
Hanbok
 HANGEUL
Korean alphabet
14 consonants, 10 vowels
created by King Sejong
HALLYU
The Korean Wave
TV DRAMAS
KPOP
HANOK
 Confucian Remaining
1% 1%
Bud-
dhists
23%

Religion
s
Not fol-
Chris-
low
tians
46%
29%
CHAEBOL
Large industrial South Korean
conglomerate run and controlled
by an individual or family
 “
"Too big to fail"
THANKS YOU FOR LISTENING