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    Startup Chai Sutta Bar

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    aarushikhunger12
    The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

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    Startup Chai Sutta Bar

    Uploaded by

    aarushikhunger12
    60 views6 pages
    The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

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    The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    60 views6 pages

    Startup Chai Sutta Bar

    Uploaded by

    aarushikhunger12
    The document summarizes information about the tea industry and a tea chain business called CHAI SUTTA BAR. It discusses that the tea industry globally generates $54 billion in revenue annually and is expected to grow to $68 billion. It then provides details about CHAI SUTTA BAR, including that it was founded in 2016, operates in over 500 outlets across 300 cities, and has a profitable business model selling affordable chai that generates high footfall. The SWOT analysis identifies strengths such as quality service and variety of flavors, weaknesses like a limited target audience, and opportunities for expansion against threats from larger competitors.

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    of 6

    CHAI

    SUTTA
    BAR
    PRESENTED BY :
    Aarushi Khunger PGP25007
    Keshav Girdhar PGP255173
    Snehjeev Singh PGP25361
    Utkarsh Dubey PGP25397
    Vidushi Pandey PGP25408
    The Tea Industry
    Consumption in India 90% of the 1.3 billion kg of production

    Produced in 48 countries Employing 13 million people

    Revenue 54 Billion dollar in2020

    Expecte to grow to 68 billion dollar at a CAGR of 6.6%


    Growth
    between 2021 and 2028.

    Players in Indian market Teavana, Chayyos, Chai Point, Infinitien India


    Introduction

     Founded in 2016

     Built without Investors

     Serving in 500+ outlets in 300+ cities

     India’s fastest growing chai chain


    Business Model
    • Gross Margin : 8000 rupees a day, 2.4 Lakhs a month.
    • Net profit: 90,000 rupees after cutting expenses.
    • Chai is low cost, habit forming product .
    • Often consumed in groups attracting higher footfall.
    • Strategic menu engineering for increased sales.
    SWOT Analysis
    STRENGTHS WEAKNESSES
    • Quality Service at affordable prices. • Target audience limited to 18-35 age group.
    • Eco friendly environment. • Cost Disadvantage.
    • Variety of flavors . • Confusing name
    • Employment of staff from EWS.
    • Completely bootstrapped.

    OPPORTUNITIES THREATS
    • Expansion of business.
    • Becoming tech friendly. • Bigger players like Chai point,
    • Organize live events. Chaayos.
    • Price sensitive market.
    • Rising price of supplies.
    Thankyou

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