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    Winter

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    Amrita Chatterjee
    This document analyzes the real estate web portal market in India and Magicbricks.com's position within that market. It begins with objectives to understand different Indian real estate portals, internet usage in India, and Magicbricks.com's competition and growth potential. It then provides an overview of global and Indian internet usage. It describes Magicbricks.com's features and methodology for comparative analysis of portals. Through data analysis of other portals' reach, rankings, and design, it concludes that Magicbricks.com ranks highest for reach within India while 99Acres ranks highest for reach to NRIs. It recommends Magicbricks.com integrate with newspaper classifieds, target NRIs more, and increase advertising.

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    Winter

    Uploaded by

    Amrita Chatterjee
    22 views17 pages
    This document analyzes the real estate web portal market in India and Magicbricks.com's position within that market. It begins with objectives to understand different Indian real estate portals, internet usage in India, and Magicbricks.com's competition and growth potential. It then provides an overview of global and Indian internet usage. It describes Magicbricks.com's features and methodology for comparative analysis of portals. Through data analysis of other portals' reach, rankings, and design, it concludes that Magicbricks.com ranks highest for reach within India while 99Acres ranks highest for reach to NRIs. It recommends Magicbricks.com integrate with newspaper classifieds, target NRIs more, and increase advertising.

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    This document analyzes the real estate web portal market in India and Magicbricks.com's position within that market. It begins with objectives to understand different Indian real estate portals, internet usage in India, and Magicbricks.com's competition and growth potential. It then provides an overview of global and Indian internet usage. It describes Magicbricks.com's features and methodology for comparative analysis of portals. Through data analysis of other portals' reach, rankings, and design, it concludes that Magicbricks.com ranks highest for reach within India while 99Acres ranks highest for reach to NRIs. It recommends Magicbricks.com integrate with newspaper classifieds, target NRIs more, and increase advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    22 views17 pages

    Winter

    Uploaded by

    Amrita Chatterjee
    This document analyzes the real estate web portal market in India and Magicbricks.com's position within that market. It begins with objectives to understand different Indian real estate portals, internet usage in India, and Magicbricks.com's competition and growth potential. It then provides an overview of global and Indian internet usage. It describes Magicbricks.com's features and methodology for comparative analysis of portals. Through data analysis of other portals' reach, rankings, and design, it concludes that Magicbricks.com ranks highest for reach within India while 99Acres ranks highest for reach to NRIs. It recommends Magicbricks.com integrate with newspaper classifieds, target NRIs more, and increase advertising.

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    of 17

    TIMES BUSINESS SOLUTIONS LIMITED

    Current competition of web portal in real estate market and scope of Magic bricks.Com

    Presented by- Avik Goswami

    Objectives
    Understand and find out different web portals for real estate in India. Find out the internet market in our country. Study and assess the current competition of web portal in real estate segment. Observe and understand the interest of real estate toward the web portal. Understand the future and growth of Magicbricks.com as a web portal in real estate segment.

    Overview of internet market


    WORLD INTERNET USAGE AND POPULATION STATISTICS As On .

    World Regions

    Population (2005 Est.)

    Population % of World

    Internet Usage, Latest Data

    Usage Growth 2000-2005

    % Population ( Penetration )

    World Users %

    Africa

    896,721,874

    14.0 %

    23,867,500

    428.7 %

    2.7 %

    2.5 %

    Asia

    3,622,994,130

    56.4 %

    327,066,713

    186.1 %

    9.0 %

    34.2 %

    Europe Middle East North America Latin America/Caribbean Oceania / Australia

    731,018,523 260,814,179 328,387,059 546,723,509 33,443,448

    11.4 % 4.1 % 5.1 % 8.5 % 0.5 %

    273,262,955 21,422,500 223,779,183 70,699,084 17,655,737

    165.1 % 305.4 % 107.0 % 291.31 % 131.7 %

    37.4 % 8.2 % 68.1 % 12.9 % 52.8 %

    28.5 % 2.2 % 23.4 % 7.4 % 1.8 %

    WORLD TOTAL

    6,420,102,722

    100.0 %

    957,753,672

    165.3 %

    14.9 %

    100.0 %

    Overview of the company Times Business Solutions launched MagicBricks.com in August '06. MagicBricks.com offers a pan India coverage of over 800,000 listings. MagicBricks.com currently records over 10 million page-views per month,. It offers location Map Service, Email Alerts, Exclusive developer Micro-Sites, VirtulWalkthroughs, Rent Zone,

    Methodology
    Define the problem. Develop the research plan.

    Research instrument.(Secondary data).

    Data Analysis
    COMPARARTIVE STUDY OF WEB PORTALS

    Data Analysis contd

    Data Analysis Contd..

    Data Analysis Contd

    Data Analysis Contd


    COMPARISON OF WEB PORTALS.

    Data Analysis Contd


    Alexa

    Data Analysis Contd

    Compete.com

    Data Analysis Contd..


    Reach wise comparison of web portals

    Conclusion
    Particulars Design of portal Magicbricks.Com 99 Acres India Property Jaydaad.Com Reach to the NRI 99 Acres Magicbricks.Com India Property Jaydaad.com Rank 1 2 3 4 1 2 3 4

    Conclusion contd.. Particulars


    Reach to the Indian Magicbricks.Com 99 Acres.

    Rank
    1 2

    Recommendation
    Make integration with their news paper classified.

    Tap the NRI clients.

    Increase advertisement for its brand awareness.

    THANK YOU

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