PRINCIPLES OF EFFECTIVE

SPEECH WRITING
• AUDIENCE PROFILE
• LOGICAL
ORGANIZATION
 AUDIENCE
It is a group of people who
comes together to listen to
the speaker
 AUDIENCE PROFILE

AUDIENCE ANALYSIS
It entails looking into the
profile of your target
audience.
 AUDIENCE PROFILE INCLUDES:

DEMOGRAPHY
• age range
• male-female ratio
• educational background and affiliates/ degree program taken
• nationality
• economic status
• academic or corporate designation
SITUATION PSYCHOLOGY
• time • values
• venue • beliefs
• occasion • attitudes
• size • preferences
• cultural and
ideologies needs
LOGICAL ORGANIZATION
It is the arrangement of your thoughts when it comes to writing
that defines as all aspect of your writing that helps the reader to
move smoothly from one sentence to the next, from one
paragraph to another
PARTS OF A WRITTEN
SPEECH
• INTRODUCTION
• BODY
• CONCLUSION
INTRODUCTION
• gains audience attention and interest
• states the purpose of your speech
• establishes your credibility
• provides reasons of your audience to listen
• previews the main idea of the speech
BODY
The body of the speech is the core of the speech
that addresses the main ideas and principles of the
speech. it consist of the main points. This is
presented using methods of organization. (Flores
2016)
METHODS OF ORGANIZATION
• PROBLEM-SOLUTION ORDER
• CATEGORICAL/ TOPICAL ORDER
• CHRONOLOGICAL ORDER
• COMPARISON AND CONTRAST ORDER
• SPATIAL/ GEOGRAPHICAL ORDER
• CAUSAL ORDER
 METHODS OF ORGANIZATION

PROBLEM SOLUTION ORDER

explain the problem and suggest a possible solution
EXAMPLE:
Climate change is altering weather patterns, making events such as droughts, floods and droughts
more severe and frequent. These events can have a significant impact on global food production
resulting in crop failure, livestock mortality and food shortages.
One possible solution to this problem is to practice climate-friendly agriculture practices. These
practices will help farmers adapt to changing weather patterns and also help reduce greenhouse gas
emissions. Crop rotation, intercropping, agroforestry, and the use of drought-resistant crops are
examples of such techniques.
 METHODS OF ORGANIZATION

CHRONOLOGICAL ORDER
presents an idea in time order
EXAMPLE: In 1995, Lawrence started his real estate business, and it has since become a huge
success. When Lawrence Real Estate opened its door in Oviedo, Florida, it sold seven million
dollars of real estate during the first few boom years. By 2000, Lawrence decided to open two
branch offices: one in Tampa in 2003 and one in Miami in 2004. By 2007, the home office and both
the branch offices had survived the economic slowdown, so Lawrence and his associates expanded
their business to the Carolinas and opened a branch office in Charlotte in 2020. It can be safely said
that Lawrence Real Estate has become a model for success despite economic struggles and real
estate devaluation.
 METHODS OF ORGANIZATION

CATEGORICAL/ TOPICAL ORDER

divides the topic into subtopics based on the importance or interest value or
simply because the topic requires it
EXAMPLE: There are three types of family vehicles made in the United States. The first type is
the minivan. All American car manufacturers make a version of the minivan. Some say that the
comfort and amenities of the minivan compare to none. The second type of family vehicle is the
SUV. Some SUVs offer four-wheel-drive to navigate tough terrains, and they also offer seating
for a large crowd. A third type of family vehicles is called the crossover. These vehicles
supposedly have the best features of the sedan, minivan, and SUV. They are easy to maneuver,
look much like a regular sedan, and sit up to six people. All of these vehicles are family friendly;
they offer safety, roomy comfort, and many extra features to accommodate the special needs of
families.
 METHODS OF ORGANIZATION

COMPARISON AND CONTRAST ORDER

presents comparison and contrast of two or three points
EXAMPLE: Although the twin brothers share many physical characteristics, they handle
themselves differently in social situations. Mario is a shy introverted young man. He has
few friends and mostly keeps to himself. On the other hand, Gino is outgoing and the life
of the party. Unlike Mario, Gino has many friends and feels totally at ease among big
crowds. The best way to tell these identical twins apart is to invite both to a party and
observe how differently they interact with the other guests.
 METHODS OF ORGANIZATION

SPATIAL/ GEOGRAPHICAL ORDER

going one place to another, from one direction to another
EXAMPLE: The Washington Monument is divided into three main areas. The
lowest section of the building houses the entrance, a gift shop, and a restaurant.
The middle section consists of elevators and stairways to the top. The top
section of the monument includes an observation deck with a spectacular view
of the Washington D.C. area. When I visited the Washington Monument, I
toured every section but enjoyed the spectacular 180-degree view the most.
 METHODS OF ORGANIZATION

CAUSAL ORDER
involves a discussion of both cause and effect of an issue

EXAMPLE: Because the first sentence begins with “there are,” the reader must move
beyond the subject and verb to find the topic. Additionally, this is a complex sentence
with an independent and dependent clause connected by “why,” so there may be two
topics. Looking at the objects of both clauses, the reader finds “many reasons” and
“walking tours.” These two topics are linked together by the controlling idea: the
writer enjoys walking tours while visiting new cities for many different reasons.
 CONCLUSION
The conclusion function as the summarizer of the entire speech. it has to
be written using different strategies. ( Tandoc, 2016)

• present a summary
• repeat the key ideas
• repeat the central idea for emphasis
• go back to the strategies used in introduction
• signal the end of your speech
• end with an impact