MUSIK

A DECENTRALIZED MUSIC PLATFORM.

BASED ON FANS.
POWERED BY BLOCKCHAIN
Music Industry In Nutsell

From the 1970s to early 2000s, recorded music was

a larger market than gaming. Since then, the global
gaming market has exploded from $40 billion to
$175 billion in 2021. Meanwhile, music contracted
(on an inflation adjusted basis) from $40 billion to a
nadir of just below $15 billion in the early 2010s.
Only with the proliferation of streaming has music
once again returned to growth, causing the market to
rise back above $20 billion in 2019.
 Web2 Creating Centralization. And It Didnt Work
Well For Music Industry

Today, the industry has consolidated such that the three Streaming has helped the recorded music industry return
“majors” (Universal, Warner, and Sony) own 69% of the market to growth, but its distribution of income is still not great fo
vs. only 53% in 1999 music creators.
So Much For Royalty’s If The Money Wasnt There

Goldman Sachs estimates that for every $10

spent on streaming, only $1.70 (10%-20%) ends
up with artists and $0.60 (2%-6%) ends up with
songwriters
 Yes Web3 Is Coming. But Its Have Major Problems That
MUSIK Will Solve. Gas Fee + Lost Connecting To The Fans

High and Votile Gas Fee.

$1.8/Transactions vs $0.99 in
iTunes
Streaming makes music a commodity and fails to
capture the full value associated with that fandom.
MiDIA Research highlights this in a recent report:
“Streaming’s second-order effect is to turn much of music
listening into sonic wallpaper, making it harder for artists
to cut through. While the consumption value is still there,
the connection and the commitment are lost”
Web3 Competition Landscape : Centralized Only In
Supply (Artists) Side. Remember : Fans Still The King
MUSIK : Fly Wheel Effects To Music Industry

This MUSIK flywheel is

centered around concepts
including digital
scarcity, community
building and management,
and ongoing user
monetization
MUSIK SOLUTIONS : Efficient Gas Fee
(Microtransactions) & Custom Solutions From L0 to L4

1. Green & Efficient

Blokchain L0
2. L1 Sidechain To ETH
and Polkadot
3. L2 dApp for Music
Royalty + Artist-Fans
Interaction + DeFi
4. L3 MUSIK Token
5. L4 NFT MUSIK
MUSIK CREDO

MUSIK think the evolution of Web3 here will be about unlocking

through superfans. That's where the real dollars come in. And that
was always the music business to begin with. And when we unlock
that, MUSIK think we'll unlock the next wave of growth in the
music economy. So for MUSIK, that is the #1 thing that MUSIK
should focused on unlocking, more flexibility, more ways for
creators to use their assets, videos, engage with people, have their
content show up in new unexpected ways.